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Beyond Benchmarks

Is your show relying too much on tried and true benchmarks? I’ve seen many shows get stale by simply filling in the blanks with too many features. It’s time to move beyond your comfort zone and create fresh, new content. It’s true that a few well-executed benchmarks provide value to your show through appointment tune-ins […]

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Which Costs More: Music or Talent?

The Randy Lane Company believes the future of radio is talent. Smart broadcasters have always invested in personality-based programming, but that will increase along with the cost of music streaming. The fees for playing music on AM/FM are costly, but in music streaming more listeners equal more expense. SoundExchange charges .0018 cents for streaming each song and for […]

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When You Hate Your Own Show

In 1972, the head of CBS television hated the most popular show on his own network. All in the Family was a controversial sitcom about bigot Archie Bunker. CBS president William S. Paley turned off his TV every Sunday to avoid seeing it. All in the Family was number one in Nielsen and is now considered some […]

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Covering Disaster Stories

When I was a boy and I would see scary things in the news, my mother would say to me, “Look for the helpers. You will always find people who are helping.”  – Fred Rogers This was a tough week for our Southern California community. On Tuesday, while students from Pepperdine University, Cal Arts, and […]

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How to Be the Underdog

In sports, films, books, TV shows and business, audiences love to root for the underdog. Some of our biggest media stars found success by presenting themselves as long-shots. On FM radio, a theme of The Howard Stern Show was the threat of cancellation from station management and the FCC. On AM radio, Rush Limbaugh proclaimed himself the […]

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Brainstorming for Introverts

Brainstorming is hard. To be most effective, consider how different personality types formulate ideas. We believe the best ideas are generated from a combination of group and individual brainstorming sessions. Many air personalities play the role of extroverts, but are introverts in their personal lives. Often, extroverts take center stage in group brainstorming, while introverts may not [...]

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Raiding Your Competitor’s Talent

As a result of the recent turmoil surrounding station sales and radio company bankruptcies, your competitor may have asked star players to accept salary cuts, to take on additional duties, or work with fewer players and resources. They may also see others being laid-off and wonder if they are next. Now might be a good […]

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