How to Make Voice-Tracking Sound Live

It’s hard to duplicate the authenticity and the energy of a live mike. We talked to syndicated host Zach Sang, KUPL Portland Program Director/Afternoon Host, MoJoe Roberts, and drew from our own voice-tracking experience. The same principles that serve you live, apply to voice-tracking. The perfect recipe for sounding mechanical and canned is to use […]


Three Trends to Watch: August 2017

When there are cultural shifts, it is important to emphasize different aspects of your character and content. The news cycle online and on television impacts your radio and podcast audience. Jeff McHugh outlines three key trends that can affect your content and your character. – Randy Steve Jobs: “There’s an old Wayne Gretzky quote that I love. […]


5 Quick Summer Tune-Ups

The fall Nielsen ratings period begins September 8 for both PPM and diary markets. That is not far away. Radio and podcast shows are very busy during the summer months, but you can get a big financial, ratings or creative return on a small investment of time with these activities. Listen to another show or podcast. It is difficult to […]


The Pre-Show Checklist

Two words separate good shows from great shows…what else? Once you have a good idea, what else can you add to give it more impact? Last week in Content Ideas we reviewed the most important five minutes after your show that we call The Post Show Review. Now, let’s look at the Pre-Show Checklist and a deeper look at the what else factor.  What […]


The Seven Deadly Sins That Will Get You Fired

In the competitive short-term revenue world that rules media today, it is much easier to get fired. When a performer has ratings and is generating revenue, corporations are more forgiving. When they are marginal, there are at least seven actions that could get you fired. Jeff McHugh outlines seven deadly ones. -Randy As a lifelong fan […]

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