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10 Ways to Get the Phones Buzzing

One of the biggest complaints we get from morning shows is that the phones are not ringing. We hear that the culprits are hands-free driving laws, poor cell phone quality, and younger people preferring to text, Snapchat, or instant message. Boo, hoo, hoo! We believe listeners will call if you setup your show to be interactive, AND you give […]

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How to Win at Facebook Fights

“See drama on Facebook… screen shot it and send it to us…we’ll act it out. It’s time for Facebook Fights!” Several morning shows around the US are having success with a regular feature where personal quarrels on social media are reenacted on the air by the cast. If you are not familiar with Facebook Fights, here is […]

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Is Radio Dead?

“Radio is punching below its weight.” Entercom CEO David Field RLC digital specialist, Stephanie Winans says, “Unlike companies and brands in every other industry, radio thrives online by extending audience engagement from the mic to the keyboard. When they say radio isn’t adapting to today’s digital climate, show them the social comments that are so […]

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25 Digital Innovations That Changed Radio

This is the most exciting time in history to be a radio personality. There are multiple platforms to communicate, interact, and extend your personality brand beyond your radio show’s base. RLC digital specialist, Stephanie Winans, highlights 25 ways to build a bigger audience outside your show. – Randy “It’s a fad.” “Where’s the ROI in that?” “How’s that going to […]

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Change Happens. Be Prepared.

There have already been several format flips in the Entercom and CBS merger, and with change comes opportunity for talented air personalities. Whether you’re looking to move up, or you’ve been moved out in a downsize, here’s a checklist for putting together your package.| The Demo We are all busy, so make it easy to access […]

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Show Sponsors: a Checklist

US radio ad revenue is flat at best, some companies are losing money and 2018 could be another tough year. Today’s successful on-air talent is stepping up the initiative in assisting the sales team in securing advertising sponsorships. Imagine your show as a NASCAR racing car covered in sponsor logos; done correctly, sponsorships fuel your victories without […]

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Life After the Main Studio Rule

The FCC just eliminated the main studio rule, which stipulated that American radio and television stations must keep a main studio close to their city of license. Look for more local studios to close and for more layoffs among local programming staff in the coming year. Change will also create opportunity for talented performers. Here […]

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Are You Performing in (Music) Bed?

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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Make or Break Your Show with Production

Great production can help image a show’s brand, make benchmarks more memorable, and help pump up excitement. But like any sharp-edged tool, production sometimes does  more harm than good. Here are five checkpoints that  help you assess if your radio show or podcast is using production effectively. 1. Use music beds intentionally. Running generic music beds under conversations is a […]

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