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Show Sponsors: a Checklist

US radio ad revenue is flat at best, some companies are losing money and 2018 could be another tough year. Today’s successful on-air talent is stepping up the initiative in assisting the sales team in securing advertising sponsorships. Imagine your show as a NASCAR racing car covered in sponsor logos; done correctly, sponsorships fuel your victories without […]

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Life After the Main Studio Rule

The FCC just eliminated the main studio rule, which stipulated that American radio and television stations must keep a main studio close to their city of license. Look for more local studios to close and for more layoffs among local programming staff in the coming year. Change will also create opportunity for talented performers. Here […]

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Are You Performing in (Music) Bed?

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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Make or Break Your Show with Production

Great production can help image a show’s brand, make benchmarks more memorable, and help pump up excitement. But like any sharp-edged tool, production sometimes does  more harm than good. Here are five checkpoints that  help you assess if your radio show or podcast is using production effectively. 1. Use music beds intentionally. Running generic music beds under conversations is a […]

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Connecting the Digital Dots

The vast majority of radio listening takes place in autos and online at work in both PPM and diary markets. Andrew Curran, President and COO of DMR Interactive zooms in on how to  connect your online content with your audience’s Google searches. Randy Connecting the Digital Dots Employed persons drive 85% of your listening among A25-54. It’s […]

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Your Show Is Under Attack

Broadcast radio is sharing more and more audience with streaming music and podcasts. You will share more in-car audience in the future with video, books, and games as self-driving autos take the road. Consider moving away from old-school tactics for a greater return on investment. Designated caller or text contests. Study Nielsen data and you will […]

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A Fear Greater Than Death?

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! Does that sound right? That means to the average person, if you go to the funeral, you’re better off in the casket than doing the eulogy.” –  Jerry Seinfield The more prepared you are the less […]

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Planning Your Sequel

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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Your Show Needs a Sequel

The secret to success is getting listeners to come back to your show. Serial content gives listeners a specific reason to continue listening in the moment or to revisit your show tomorrow. The most successful shows attract listeners between three and four days per week on average. Jeff McHugh makes the case for serial content, and […]

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