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What Makes You Cringe?

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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What Makes You Cringe?

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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Does Your Show Need a Fast-Forward Button?

Your audience is in a damn big hurry. Consider these recent media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song is now 3:33. In 1975, Queen’s Bohemian Rhapsody was six minutes. The #1 song on Spotify at this writing, 7 Rings by Ariana Grande, is 2:58. Ten-minute TV shows. Quibi […]

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Conducting a Kick-Ass Interview

Most interviews lose PPM meters because of poor execution. Conducting interviews effectively is paramount to attracting and maintaining listeners. Once your guest makes it through the interview filter, look at these key guidelines to ensure flawless execution and ratings success: Deliver a horizontal tease the day before the interview for big name guests. Since people listen at the same […]

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Show vs. Station Social Media: Let’s Get Real

Social media often causes tension between station management and talent. While management understandably wants to build both station and show brands, talent has a tendency to focus on elevating their own show brand. Social media strategy for the station, its shows and its talent should be an open conversation with station management (and outlined in employment agreements for clarity). There [...]

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Interviews That Don’t Suck

Conventional PPM wisdom says interviews are death. Many shows even have a no interview rule. It’s true that even star interviews often tank in Nielsen. BUT, before you totally scrap interviews from your show plan, let’s do a reality check. Interviews can hold the meters and score diary recall if you are ruthlessly selective about who gets on the […]

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Rev up Your Audience Before Show Time

Politics aside, take a pro-tip from Bill Maher on a captivating way to start your show or podcast. My wife, JoAnn, and I were recently sitting in the audience at CBS studios in Los Angeles waiting for Real Time with Bill Maher to start. Suddenly, clips of the show’s highlight moments popped up on the video monitors. […]

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Mad Scientists of Broadcasting

The Randy Lane Company has long been proponents of testing content and show teams before they go prime time. This process can predict hits and misses, and enables talent to safely free-wheel and experiment with outrageous ideas. Jeff McHugh makes a strong case for on-air and online hosts to successfully be mad scientists. Randy Lane […]

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It’s Your Ear More Than Your Eye

“It’s your ear more than your eye,” said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important than what they see. Radio and podcast presenters have only sound to work with, but many leave its potential unexplored. Here are some pro tips on effective use […]

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