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Mind Mapping Sensations

This Memorial weekend is like no other in our lifetime. Rather than celebrating the partial reopening of our country, we are honoring and memorializing the nearly 100,000 people who lost their lives to Covid. We are also paying tribute to the frontline workers who continue to risk their lives to serve us. Mind mapping is a […]

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Secrets of Two Top Shows During COVID

Randy Lane with Bert Weiss and Kevin Rolston I value my decades-long friendship and creative partnerships with Bert Weiss of The Bert Show and Kevin Rolston of The KVJ Show (Kevin, Virginia & Jason). During this time of unprecedented change, true innovators like Bert and Kevin step up to the task. The syndicated Bert Show continues to do the show sheltered […]

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Rx for Listeners: Comfort and Comedy

As we continue to adjust to “sheltering in place” and wearing masks, the two top trending news topics are the controversy over reopening states and passing stimulus packages. However, the two top trending coping mechanisms are Comfort and Comedy. Comfort foods like mac and cheese and meatloaf are high on the list, and the comfort buzz is coffee, alcohol, and cannabis home […]

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Should You Time Shift Your Show?

We’ve been getting questions like these from clients all week: “Should we start the morning show at 6 rather than 5:30?”“Is it better to go on at 7 rather than 6?”“What about staying on from 6-11?” The disappearance of the morning commute during quarantine has time-shifted and location-shifted listening patterns. After consulting with a range […]

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Covid-19 Emotional Touchstones

Being authentic and relating to your audience has never been more important than today. That means being highly aware of what you, your cohosts and listeners are feeling and going through emotionally. At the heart of this pandemic is loss. The death of a loved one is not the only thing causing grief. We have at least temporarily lost a […]

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Your Listeners Want Local

Many of us are feeling disconnected, lonely, fearful, nervous and even panic stricken during this quarantine. Radio’s secret sauce, its relevance and distinction among all media, is companionship and connection. Local content is a major component of that emotional connection. What’s Not Connecting In the last few years, we’ve been coaching shows to minimize giveaways and “app […]

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Your Drive-Time Listeners Are Staying Home

During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on that companionship and entertainment during their morning and afternoon commutes. Now that we have temporarily lost the majority of in-car listening, how do we maintain that vital connection with [...]

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The Upside in These Down Times

I already miss watching the Lakers and the Dodgers. I miss casually walking into a store to get what I need. It’s odd not to be able to go to a doctor for routine appointments. My wife, JoAnn, is teaching her students from home over Zoom. I’m doing video workshops in lieu of in-person visits. […]

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