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Got Conflict?

What do the following successful shows all have in common: Star Wars, Lord of the Rings, Game of Thrones, 60 Minutes, Seinfeld, The View, Howard Stern, The Bert Show? Conflict and contrast between characters. Nothing can cap the growth of a radio show and podcast more than a lack of conflict and contrast. In order for your listeners to remain engaged they need […]

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Who Talks More or Less on Your Show?

On a multi-person broadcast or podcast, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an underappreciated subject when launching a new show or when reviving an underperforming one. The best shows today are ensemble casts based on interaction, chemistry and conflict. […]

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Is Your Content Sticking?

Most people have heard the saying it’s more important how you say something than what you say. In my experience, this is an easy concept to understand, but much harder to put into practice – especially on air. It’s easy for radio and podcast talent to fall into mechanical presentations with the same energy, inflection and projection through a […]

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Dead Air: Friend or Foe?

When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t speak, I can’t find a song or commercial, and for the life of me I can’t find anything to fill the dead air. As it turns […]

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One Secret to Two Huge Improvements

If you are a broadcaster, podcaster or a director, your work likely involves generating ideas and advising others on their development. You can get better at both with one change in attitude. It has to do with empathy. In coaching others, always begin by assuming that people are doing their best. When a show is not performing […]

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Goodbye, Shock Jocks What’s Next?

Howard Stern built his reputation discussing taboo subjects and spouting off-limit language on air. With the publication of his new book, Howard Stern Comes Again, and his many book tour interviews, much has been written about the end of the shock jock era. That era peaked in 2005 when Howard moved from terrestrial to satellite radio. […]

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Future Trend: Get in the Companionship Business

Personalities will be even more crucial to the success of FM and podcasting in the future because of an increasing trend: social isolation. 40% of Americans reported in a 2018 study that they felt isolated from others and lacked companionship. People report having fewer close friends today than in the past. The average has dropped from […]

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Even the Best Features Get Stale

Spring is a great time to initiate change, clear out the cobwebs, refresh and update. How about spring cleaning around your show’s features and benchmarks? It can be fun, inspirational and productive. Set a date and time, order in some food, and invite management, the show cast, and others (sales, call screeners, interns, etc.) who […]

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Three FAQ About Morning Shows

Q: When should a morning show begin and end? A: Start the show by 5 a.m. or at least 5:30 either live or running best of content. Repurposed A-level content between 5-6 a.m. gives the show a strong lead-in. Don’t allow competitors and local television morning shows to get the jump on your show. Many TV […]

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