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Is Powerpoint Dead?

When I look back on my early PowerPoint slides, I cringe. Not only did I use the slides as notes, but every slide looked the same. No wonder people left the room! Admit it. We’ve all experienced those PowerPoint presentations that rival Ambien (without the side effects). In last week’s “Coaching Tip,” we noted that Amazon CEO Jeff […]

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Take a Bow for Failure

If you are a reader of our newsletter, you may recall my adventure trying improvisational theatre last spring. Despite how terrible I was, I grew a lot from the experience. I signed up again and after two classes I am still terrible. I learned about a wonderful improv tradition that radio and podcast hosts might benefit from. […]

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The Repurposing Content Debate

I encourage shows to repurpose their best content to attract more listeners. So, why do some major shows disagree? To gain more insight into the debate over repurposing content, I  talked with three friends who happen to be some of the most innovative morning hosts in the business: Bert Weiss of the syndicated Bert show in Atlanta, […]

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When Big Stars Are Not so Big

How much entertainment news are you airing? We are advising clients to consider pumping the brakes on that content. Showbiz gossip was once an “A” benchmark for most shows but too many B-list names and too many entertainment channels have resulted in less common interest in pop culture today. Consider what a “big” TV show’s […]

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How’d You Get Your Catch Phrase?

Radio shows sometimes have a greeting or salute to/from the audience, and the stories behind how they got started are sometimes as fun as the greetings themselves. Years ago, Rush Limbaugh thought too much airtime was taken up with each right-wing caller explaining why they agreed with him, so he asked them to just say, “ditto” […]

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Creating Fresh Content

One of the top challenges for radio shows and podcasts is creating fresh content. That’s why we created a comprehensive daily planning checklist to help jumpstart new content ideas, features, and benchmarks.Here are a few nuggets from the list: Start your planning meeting with the “Post Show Review”: Plug-in your regularly scheduled benchmarks and features. [...]

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What Will You Will Be Remembered For?

Last week, Randy Lane wrote that the key to competing against Spotify for in-car listening is personalities. “Focus on branding your high performing morning and afternoon shows, and do so as vigorously as you do other tactics.” In the streaming and podcast era, you cannot sustain a brand long-term promoting a music position or giveaways. Consider […]

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