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Convert New Listeners to Fan

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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Check Your Assumptions at the Door

DMR/Interactive is a champion of radio. Andrew Curran unveils the surprising impact of three of the top new technology platforms. How is radio being affected? Read on. Randy Much has been written about the disruption created by new technology platforms such as Airbnb, Uber and Pandora. Digital headlines create a black and white world of winners […]

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Growing TSL with Phone Topics

For some radio shows and podcasts, the listener’s real-life phone topic stories are the best parts of the show. If you plan and execute phone topics well, you can maximize time-spent-listening from one segment to the next. Here are the techniques that we see making a difference in performance. 1. Have your first caller on immediately. […]

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What Shocked KDWB’s Dave Ryan!?

Your role as a host or co-host does not stop when the mic’s turned off. The primary off-air role for hosts and co-hosts is planning the show content, which typically includes: Audio Final call on content Video Imaging Phones, editing Writing for the show, blogs Board-op Social media Digital audio posts Show plan Book guests Promotions/contests/events […]

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What Makes A Successful Host Or Co-Host?

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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Getting Really Personal On-Air

The practice of turning life experiences, inner thoughts, emotions, and opinions into content is key to a successful radio or podcast personality. When you share your life, your audience connects with you emotionally. Listeners are drawn to your authenticity, vulnerability and the openness of a best-friend-style relationship. However, telling tales about divorce, children, in-laws, dates, [...]

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Insights from This Is Us

I don’t always have time to watch the television show This is Us, but my wife, JoAnn, never misses an episode. When she catches me up on a show I’ve missed, it feels like Jack and Rebecca and the rest of the cast are family members. Why is that? Recently, I asked a variety of people what they like […]

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10 Trends Impacting Morning Radio

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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So Many Platforms, so Little Time

Busy media talent are dividing their time between on-air, social media, blog pages, website content, events, station concerts, and podcasts. Is it all worth it? Consider which of those tasks are winners and which are losers by figuring out your return on investment. ROI is the measure of what you put into something in relation to what you […]

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