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Connecting the Digital Dots

The vast majority of radio listening takes place in autos and online at work in both PPM and diary markets. Andrew Curran, President and COO of DMR Interactive zooms in on how to  connect your online content with your audience’s Google searches. Randy Connecting the Digital Dots Employed persons drive 85% of your listening among A25-54. It’s […]

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Your Show Is Under Attack

Broadcast radio is sharing more and more audience with streaming music and podcasts. You will share more in-car audience in the future with video, books, and games as self-driving autos take the road. Consider moving away from old-school tactics for a greater return on investment. Designated caller or text contests. Study Nielsen data and you will […]

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A Fear Greater Than Death?

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! Does that sound right? That means to the average person, if you go to the funeral, you’re better off in the casket than doing the eulogy.” –  Jerry Seinfield The more prepared you are the less […]

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Planning Your Sequel

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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Your Show Needs a Sequel

The secret to success is getting listeners to come back to your show. Serial content gives listeners a specific reason to continue listening in the moment or to revisit your show tomorrow. The most successful shows attract listeners between three and four days per week on average. Jeff McHugh makes the case for serial content, and […]

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ARE BRAIN WAVES CONTAGIOUS?

Do you notice yourself becoming angry when you watch politicians yelling angrily at each other? Monkey see, monkey do. Neuroscience proves that human beings mirror each other’s thoughts and emotions. Whether you are a podcast host or a presenter at a podium, your tone, body language and choice of words instantly affect the mood and […]

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How to Make Voice-Tracking Sound Live

It’s hard to duplicate the authenticity and the energy of a live mike. We talked to syndicated host Zach Sang, KUPL Portland Program Director/Afternoon Host, MoJoe Roberts, and drew from our own voice-tracking experience. The same principles that serve you live, apply to voice-tracking. The perfect recipe for sounding mechanical and canned is to use […]

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