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Combating Morning Cume Loss

It’s the End of the World as We Know It – R.E.M. Covid continues to inflict instability on all of us, including morning radio. Cume is down as much as 50%, tune-in has shifted forward 75 minutes and the 8 and 9 AM hours now have the most listeners. More Challenges Many radio shows and staffs are still working from […]

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Tell “Em a Story

It was the best of times, it was the worst of times, meaning it was a perfectly sunny, 75-degree Southern California day. The windows were open, the smell of jasmine drifted in through the windows, and even though Covid 19 was and still is the news of the day, all I had on my mind […]

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Which Stations Are Signing off in 2020?

In 2014, I wrote about Gordon Borell of Borell Associates making the prediction that half of all AM/FM stations would go dark by 2024. Here in the year 2020, Inside Radio and Precision Trak just reported that the number of silent stations is at an all-time high, up 10% from last year. The pandemic economy is to blame for some recent […]

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Which Is More Successful: Content or Character Shows?

As a talent coach, I’m often asked, “What are the key ingredients for a great radio show?” The short answer is sticky content, HD characters, and excellent execution. Reflecting back over the years, I’ve observed that winning shows are typically content or character driven. What’s the difference between content and character shows? Content-oriented shows rely more on […]

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Do Shorter Stop Sets Work?

I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions over stop set lengths are not. In fact, they are heating up. Some FM music stations are reducing spot loads and guaranteeing shorter stop times. The […]

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Increase Brand Loyalty

Earlier this week, Fred Jacobs wrote an insightful blog that referenced former Apple and Pepsi executive John Sculley’s article in The Drum. Sculley advises businesses during the pandemic to reward their loyal customers if they want to come out of this in a better position. For radio, that means focusing on P1 listeners who typically contribute up to 80% […]

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Three Emerging Trends

In view of the chaos we’ve been experiencing, there are three trends emerging for broadcasters on-air and on social media. LOCAL IS GROWING The appeal of local content with listeners was growing the past few years before the virus. The appetite for it has gotten even stronger since March. This past week radio shows all over the […]

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