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Is the Devil in the Details?

Human connection matters most to your audience during these uneasy times we are experiencing. Your stories reflect what matters to you, and they deepen your relationship with listeners. Effective storytelling is less about telling listeners your story, and more about showing them. One fundamental storytelling principle we’ve all heard a thousand times is, “Paint a mental picture.” So, how [...]

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The Power of One

“What is most personal is most universal.” Carl R. Rogers Do you know someone who has been affected by breast cancer? I’m betting your answer is yes. Breast cancer is the most common form of cancer in women, and it takes the lives of nearly 50,00 people every year. Several female personality influencers have taken mammograms live […]

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How to Talk About the Election

The old Top 40 tagline “the hits just keep on coming!” applies perfectly to 2020. But the hits we keep on getting are not the entertaining kind. The election kicks into high gear this week, and the next five weeks will be another assault on our collective psyche. If you’re on a music station morning or […]

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Black Information Network Gains Momentum

Major media outlets in News and Talk radio serve the left and right political and social segments of the population. Traditional news stations and networks typically attract 50+ white males. Now Black Information Network is the first 24/7 national and local all news audio for the Black community. In contrast to most radio NT formats, BIN is […]

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Autopilot Pitfalls

“94.1 WXXX, the ‘90’s to now with Jack and Jill in the morning.” You’ve heard this dictated script hundreds of times. The problem is that air talent can be triggered to go on autopilot by this outdated convention. Arbitron started rating radio stations with their diary methodology in 1964. Programmers quickly learned that diary keepers didn’t record their […]

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Communicating and Coaching During COVID

Managers tell me that one of the side effects of Covid is the loss of communication between management and talent. Many employees are still working remotely, consequently many scheduled coaching sessions are being skipped or forgotten. Even in normal times, the quantity and quality of communication was already waning in radio stations due to cutbacks and […]

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Capture Returning Cume

Now that the cume is slowly returning to morning drive, don’t let them leave! We’ve experienced constant change during Covid, and listeners are unlikely to make another change and switch stations. Your best success now is to focus on core/P1 listeners and expanding time-spent-listening (TSL). TSL is generated by creating sticky content and teasing the hell out […]

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Radio’s #1 Strength Is…

The isolation and separation we are experiencing has created a deep desire for human connection. With no fans in the seats, TV sports coverage has responded with crowd noise and human cutouts. Customer service research from automation company CGS, shows a sharp increase in people’s need to “speak to a human agent.” Many companies are now scrambling to […]

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