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Insights from Five Top Morning Hosts in Radio

I joined Don Anthony to celebrate the 30th Anniversary of Morning Show Boot Camp Thursday and Friday at the Grand Sheraton in Chicago. MSBC is more important than ever to help radio stay relevant and thrive as a medium. It’s the only large-scale event solely dedicated to the evolvement, development, and mentoring of talent. Sharing ideas doesn’t only take place in […]

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The One-Two Punch to Stellar Female Ratings

The one-two punch that propels female-targeted shows to big ratings is the combination of a sticky relationship benchmarkand relevant personal stories from the cast. Those stories connect best with the female audience (and the male audience) when they are vulnerable, self-deprecating, and humorous. A-level content for any show thrives on humor, stories (personal and external), vulnerability, [...]

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How to Get the Respect Radio Deserves

To be a successful media star, you must capture the public’s attention. Ninty-three percent of Americans may use radio daily, but our product receives little media coverage compared to television, motion pictures, music or books. But last week, the spotlight was on Elvis Duran, with wedding engagement photos in People. (Congratulations, Elvis!) Forbes highlightingAngela Yee of The Breakfast [...]

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Afternoon Is the New Morning

I was a new PD at Q101 in Chicago in the early 80’s when I noticed a strange phenomenon. At 3 pm all of the radios in the offices switched over to (competitor) WLS-FM to hear Steve and Garry. What was going on with Steve Dahl and Garry Meir to attract so much attention? After listening closely, […]

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How Long Does It Take to Win an Audience?

A regional vice president asked, “How long will it take for a new, local show to deliver ratings?” I said, “It typically takes 12 to 18 months before you start seeing initial results, and much longer for the show to outperform the station.” He responded, “I don’t have that kind of time.” He then copied […]

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Personal Appearances 101: Before You Go

On-air personalities have a calendar full of appearances, promotions, and events in the summer months. Promotions and events are opportunities for you to make new fans and to solidify relationships with old fans and clients. Caution Pick your shots carefully when it comes to doing anything outside of the radio station. Get in front of large groups of […]

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How to Discuss Polarizing Topics

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative process. The Vault is loaded with information and insights reserved from every article RLC has written over the past twenty years. Not a client? Learn more about what […]

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