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Even the Best Features Get Stale

Spring is a great time to initiate change, clear out the cobwebs, refresh and update. How about spring cleaning around your show’s features and benchmarks? It can be fun, inspirational and productive. Set a date and time, order in some food, and invite management, the show cast, and others (sales, call screeners, interns, etc.) who […]

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Three FAQ About Morning Shows

Q: When should a morning show begin and end? A: Start the show by 5 a.m. or at least 5:30 either live or running best of content. Repurposed A-level content between 5-6 a.m. gives the show a strong lead-in. Don’t allow competitors and local television morning shows to get the jump on your show. Many TV […]

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Frequently Asked Questions

Q: In mornings, is it better to stop for commercials less often with longer stops or more often with shorter stops? A: Since the inception of PPM, conventional wisdom has been to stop less often with longer stops in the morning to reduce the number of potential tune-outs. Now, we believe tune-outs will be lessened […]

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Why One Person Is Stronger Than Many

Which of these stories has more bloodshed; the original Star Wars or Game Of Thrones? Most people would say Game Of Thrones. But on CBS’s 60 Minutes, Game of Thrones writer George R.R. Martin countered “Star Wars killed more people than I do. I mean, right in the opening of Star Wars, they unleash the Death Star against the planet Alderaan.” Millions died in Star […]

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7 Trends Impacting Radio Today

Over the years I’ve seen many threats and dire predictions for radio. MTV videos in the ‘80’s, the rise of social media, Pandora and Spotify, and YouTube in the 2000’s. I have always believed, and I believe even more strongly today, that radio will survive and thrive on the power of personalities. 1. Develop and […]

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Is Local Content Surging?

The importance of radio’s local orientation has surged since 2016 according to Jacobs Media’s 2019 tech survey. You don’t want to be local just to be local. Be sure local content is relevant to your audience. It must be A or at least B-level content for listeners to care. 9 Key Ways to be Local: […]

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Is New Media Killing Old Media?

The Randy Lane Company is happy to feature contributor Andrew Curran of DMR/Interactive’s recent insights on the health of radio. For the first time in a decade, Deloitte issued an in-depth analysis of radio, and their findings reflect radio’s ongoing strength and resilience. According to the report, radio has commonly been underestimated. In fact, by 2025, adults […]

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Documentary Blurb

I was mesmerized and cringing while watching the Oscar-winning documentary Free Solo with Alex Hannold climbing over 3,000 feet of sheer granite on Yosemite’s El Capitan without ropes! It occurred to me that documentaries are an outstanding model for maintaining an audience’s attention. Broadcasters are in the business of attracting and maintaining the audience’s attention. Watch [...]

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Does Your Show Need a Fast-Forward Button?

Your audience is in a damn big hurry. Consider these recent media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song is now 3:33. In 1975, Queen’s Bohemian Rhapsody was six minutes. The #1 song on Spotify at this writing, 7 Rings by Ariana Grande, is 2:58. Ten-minute TV shows. Quibi […]

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Conducting a Kick-Ass Interview

Most interviews lose PPM meters because of poor execution. Conducting interviews effectively is paramount to attracting and maintaining listeners. Once your guest makes it through the interview filter, look at these key guidelines to ensure flawless execution and ratings success: Deliver a horizontal tease the day before the interview for big name guests. Since people listen at the same […]

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