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Game: What’s That Sound?

SETUP: Challenge listeners to identify audio from news and current events as you tell the story behind it. Blake and Eva at Portland, Maine’s Coast 93.1 played the audio from a recent Guinness Book of World Records moment and asked listeners to guess what the person was doing. See if you can guess when you listen to […]

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And the Winner Is… Personality Branding

The most crucial question about your brand today is, what makes you different? In the 2016 election, all polls and pundits predicted Hillary Clinton winning by a wide margin. Yet one poll that looks at politicians and media personalities as personal brands, predicted Donald Trump would win the election. In this month’s Fortune Magazine, Geoff Colvin writes about how VMLY&R […]

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Why You Should Not Tease

Most successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes encounter arguments – usually from management — against teasing. Here are some of the most common objections to teasing and our take on each. It frustrates the audience. Yes — just like Christmas morning frustrates a child who wants […]

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Connecting With Emotional Power

Alicia Key’s opening at the 2020 Grammy Awards offers a lesson in how to balance sadness and celebration. The way she walked that tightrope was impressive. Radio personalities can learn from how Alicia revealed her authentic emotions about the tragic death of Kobe Bryant through her words, tone of voice and body language. Alicia revealed her unfiltered […]

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The Day After “Restructuring”

Spicy Thai noodles and cold Singha beer. Going for lunch was the first thing I did after my position was eliminated at Entercom in 2008. Spicy Thai food on a bad day is always a good choice. But what to do the next day? It was my first time ever being fired, and I was a seriously confused workaholic. […]

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A Training Program for High Performers

High-performing athletes have a training regimen that includes individual and group workouts. In basketball, there’s daily team practices, time in the weight room and individual time working out for strength, flexibility and agility. Serena Williams is considered by many to be the greatest female tennis player of all time. Her incredible fitness is credited to her strict […]

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Year End Checklist

Tis the season to review the passing year and reenergize for the new year. This checklist will help you come out of the gate firing on all cylinders in 2020. HOST AND MANAGEMENT REVIEW Meet with your cohosts and staff one-on-one. The priority for management and the show host is to ask questions and be […]

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