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A Typical Talent Today Is …

If I ask you to imagine James Bond, you might visualize Daniel Craig. But when he was first cast, there was controversy. A “Blonde Bond?” Inconceivable! But once we saw the film, Craig quickly busted down that boundary. You might picture Sean Connery as James Bond, but did you know that author Ian Fleming was 100% […]

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The Disruptors

Routines are useful, but the downside is they can create rote behavior. In real life, breaking news, a loud noise, or the ping of an incoming text disrupts our patterns and forces us to pay attention. Suddenly we are alert, focused, and energized. Intentional pattern disruptions in radio and podcasts work the same way. They […]

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The Art of Exiting like a Pro

When you watch a fireworks display, the biggest explosion happens at the end, right? The show is over immediately after the biggest BOOM. If they continued after the finale setting off smaller bangs the show would be a letdown. In show business it’s called, “leave them wanting more.” Your show is like fireworks; Plan the finale kaboom […]

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Coaching Alert!

Last Monday morning shows all over North America were grappling with how to handle mass shootings over the weekend. Some shows took a deep dive while others never mentioned it. Here’s how three top-rated morning shows treated the situation. The Syndicated Bert Show “We spoke from the heart about our pain and sense of hopelessness. We […]

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Prepare to Be a Super Star

In preparing for your show, you might gather content, brainstorm ideas, write, prep guests and compile audio. Do you ever prepare your head, heart and soul? Years ago, Beyonce created an alter-ego named Sasha Fierce. I met Beyonce once. She is quiet, intelligent and somewhat shy. Beyonce imagined Sasha Fierce as a more confident, super-power version of […]

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When to Risk It All

Management and talent often struggle with how to approach sensitive subjects trending in the news. The recent ESPN Dan Le Batard controversy is a perfect example of a viral topic that has everyone weighing in with an opinion. Does it ever benefit media personalities to break out of format expectations to take a stand and share their […]

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No Performance Without Measurement

Whether it is your career or your life, measure whatever you want to improve. Use my flabby, overweight self as an example. At age 54, my lifelong strategy of exercising off happy excesses somehow stopped working. I had traded my 6-pack for a keg! I began keeping score with a calorie app, kept up with running […]

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Got Conflict?

What do the following successful shows all have in common: Star Wars, Lord of the Rings, Game of Thrones, 60 Minutes, Seinfeld, The View, Howard Stern, The Bert Show? Conflict and contrast between characters. Nothing can cap the growth of a radio show and podcast more than a lack of conflict and contrast. In order for your listeners to remain engaged they need […]

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