5 Quick Summer Tune-Ups

The fall Nielsen ratings period begins September 8 for both PPM and diary markets. That is not far away. Radio and podcast shows are very busy during the summer months, but you can get a big financial, ratings or creative return on a small investment of time with these activities. Listen to another show or podcast. It is difficult to […]


The Pre-Show Checklist

Two words separate good shows from great shows…what else? Once you have a good idea, what else can you add to give it more impact? Last week in Content Ideas we reviewed the most important five minutes after your show that we call The Post Show Review. Now, let’s look at the Pre-Show Checklist and a deeper look at the what else factor.  What […]


The Seven Deadly Sins That Will Get You Fired

In the competitive short-term revenue world that rules media today, it is much easier to get fired. When a performer has ratings and is generating revenue, corporations are more forgiving. When they are marginal, there are at least seven actions that could get you fired. Jeff McHugh outlines seven deadly ones. -Randy As a lifelong fan […]


The Secret of War of the Roses

Storytelling, drama, and conflict related to an important incident creates killer content. A great example is War Of The Roses. War Of The Roses is a common multiple-segment benchmark on numerous shows around the country. It involves a caller who suspects that their significant other is unfaithful. After hearing the caller’s story in the first […]


Laid Off? Here’s What’s Next

It occurred to me that broadcasters today have more in common with movie actors than ever before. You tell stories, you emote, you create characters, and you dramatize. You also frequently experience long periods between jobs. Look up your favorite actors on IMDB and note the gaps between films. Broadcasters in 2017 are sort of […]

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