Future Trend: Get in the Companionship Business

 In Vault

NEXT-LEVEL LAZY

SETUP: Everyone has moments of sloth, but when were you over-the-top, ridiculously lazy?

On The Bert Show, Davi Crimmins brought multiple ultra-lazy accomplishments like:

“I wear my hoodie backwards and put my popcorn in the hood so it’s right at my face. I eat popcorn using only my mouth.”

“When the time change happened, I just put post-it notes on all the clocks that said “‘+1 hour.’”

Cast member Moe Mitch shared, “I have an uncle who only brushes the front of his teeth because that’s all anybody can see.”

Kristen Klingshirn admitted, “I used my step counter to count my steps one whole weekend. It was seven.”

THE WEIRD THING YOU HIT WITH YOUR CAR

SETUP: Accidents happen, but tell us about the time that you involved in a vehicular WTF incident.

Rumble in the Morning at FM 99 was discussing news about a truck that hit a turtle, flipped it up in the air and through the windshield of the car behind it.

Norfolk listeners were quick to call in with stories:

  • Some Rubbermaid trashcans flew off the truck in front of me. Swerved and crashed into a Volvo. It happened to be the same day I was laid off from my job.
     
  • My Dad drove early in the morning and always got owls stuck in his grill. Once we pulled a squirrel out of there.
     
  • Turkey buzzard came through the windshield and wound up in the passenger seat. I had to let the door open to let him out. Those things stink!

Enjoy audio of the segment from FM 99 Norfolk here.

WHEN GAMBLING BECAME A PROBLEM

SETUP: When did an occasional night at the blackjack table become an obsession that cost more than money?

Kyle and Jackie O at KIIS Sydney found numerous stories of gamblers who lost, and instead of walking away just kept losing.

  • Had to cancel my wedding ten days out because my fiancé had lost all our money. He even refinanced the house multiple times, took money off my family and friends.
     
  • A daughter’s mobile phone was stolen from under the tree on Christmas eve. She opened an empty box the next morning. A relative had taken it to fund more betting.
     
  • A man called in who had lost about a million dollars by the time he was 34.

Watch video of the segment from Kyle and Jackie O here.”

BRIDEZILLA STORIES

SETUP: From Studio Think Tank — Wedding season is here and that means selfish brides melting down and throwing tantrums.

Megan Vaughan of 95-7 The Vibe Kansas City writes, “Having a wedding venue with my family, we get to see a lot of crazy stuff – but thankfully no bridezillas — until this weekend.

The bride was just a straight up horrible human being. First of all, she got the venue for FREE because my family is close with groom’s family. She still refused to speak to any of us, and refused to even say thank you. That’s not what got me though.

She was bragging about how she “fired” a bridesmaid because she didn’t lose enough weight. I’m not kidding.

And she’s not exactly a supermodel. Is it ever ok to fire a bridesmaid for aesthetic purposes? What’s your bridezilla story?”

RADIO 101

GO BEYOND YOUR OWN IDEAS

In the media/entertainment business, we are asked to create ideas constantly. But creating is not the same as judging.

Harvard Business Review just published surprising unhelpful tendencies that content creators should be aware of in You’re Biased Toward Your Own Ideas (And How to Overcome It) by Oliver Alexy.

As a team member we often oversell or undersell our own ideas. This causes some worthwhile contributions to be dismissed.

But ideas are much more likely to be overvalued by the person who originated them.

Manager ideas are more overvalued than non-managers ideas, and people who work alone overvalue their ideas more than those who work in groups.

The solution is to separate the process of creating the idea from evaluating the idea. Read the article from HBR to learn how. (Thanks Stephanie Winans for the idea.)

COACHING TIP

PARTNERING TALENT WITH THE RIGHT ENDORSEMENTS

It used to be that advertisers could get results just by having a well-known person read ad copy. Today, endorsements are still one of the most effective forms of advertisement anywhere, but the bar has been raised.

Radio and podcasts hosts have a lot in common with athletes and endorsements, and this Adweek article titled “How Can Marketers Make The Most Of NFL Player Endorsements?” by Jameson Fleming has great take-aways for broadcasters.

For years, we have conducted “speed dating” events between on-air talent and sales reps for local clients. The article highlights a similar speed dating event with clients like Hyundai, Nike and Skittles and up-and -coming NFL players.

Storytelling is at the core of every thing we coach on-air talent and for athletes, “marketers want to tell better stories” in their ads.

We have also emphasized authenticity, and NFL players are advised that they must have “a genuine connection to the brand or else the brand won’t create credible moments with fans.”

Enjoy the article from Adweek and consider how you can apply NFL principles to your show’s advertiser endorsements.

AUDIO OF THE WEEK

HOWARD STERN INTERVIEWED BY TERRY GROSS

Two of the best radio hosts since the invention of the medium in one show! Howard talks about his cancer scare and depression, and Terry calls Howard out on his shock-jock shows from the past.

Hear Howard’s reply in part one of the NPR host’s discussion with the king of Sirius XM here and part two here.

APP OF THE WEEK

TIK TOK

Remember Vine? This app from Asia is even bigger and personalities like Ryan Seacrest are jumping in. This article fromCNET.com explains what it is and how to use it.

RANDY-ISM

Add dialogue to your personal stories to create more tension and to emphasize what’s at stake.


UPCOMING DATES

Memorial Day, May 27
2019 NBA Finals begin, May 30
Father’s Day, June 16
Independence Day, July 4
Morning Show Boot Camp, Chicago, August 8-9
Podcast Movement, Orlando, August 13-16



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