Listen to outstanding audio segments from top personalities and shows, captivating speeches and presentations along with a breakdown of why they worked.

Wheeler Philly Rena logo

Baby in the Board Room

Wheeler, Philly and Rena, CITI FM

When Jeff was in Winnipeg for a workshop with Wheeler, Philly and Rena of CITI FM and with Joe, Nesta and Britt of Clear FM, Nesta’s baby Zoe joined the workshop. And since we discussed bringing authentic emotions and real-life stories to the air during the workshop, Wheeler turned that part of our workshop into on-air content the next morning.

Daria and Mitch

‘Til I Eat

Daria, Mitch and Ted, 105.1 The Buzz

A great way to accelerate the bond between your listeners and your show is to highlight your personal quirks, flaws and endearing characteristics. Try creating imaging with short clips that explain who your cast members are and what makes them tick, like this example from Daria, Mitch and Ted.

Carter and Sandra

Irrational Fears

Carter and Sandra, Kiss FM, Ottawa

“Shark Week” on television brings out everyone’s natural fear of predators, but what about the fears that we all have that don’t seem to make much sense? Carter and Sandra found that terror in Ottawa lies not in sharp-toothed sharks but in…chickens?

Two Guys Named Chris

Casey Kasem’s Life After “American Top 40”

Two Guys Named Chris, Rock 92, Greensboro

Two Guys Named Chris have discovered a useful portal to those who no longer exist on an earthly dimension, and in this clip they connect with recently departed broadcasting legend, Casey Kasem.

Daria and Mitch

Fake Fur Bikini [Imaging]

Daria, Mitch and Ted, 105.1 The Buzz

A great way to accelerate the building of a bond between your listeners and your show is to highlight your personal quirks, flaws and endearing characteristics. Try creating imaging with short clips that explain who your cast members are and what makes them tick.

Kiah and Tara Jean

Worst Blank Ever

Kiah and Tara Jean, Jack FM, Vancouver 

Kiah and Tara Jean have created a produced open for a fill-in-the-blank topic, which has a literal blank space in the production where they verbally fill in the topic subject. Listen to this produced tease for their “Worst BLANK Ever” segment, called “Worst Delivery Man Ever.”

Blake and Wylde

Make Adam Laugh

Blake and Wylde, Kiss, Toronto

Instead of doing a standard (boring) “be caller 9” contest, Blake and Wylde gave away tickets to Bud Light’s “Into The Wild” party with a contest called “into the Wylde.” It was just a fun twist of challenging listeners to get into Adam’s mind and make him laugh. The first caller to get a chuckle won.

Kid Carson Show

Gay vs. Gay

Kid Carson Show, Sonic, Vancouver

“Battle Of The Sexes” is a radio contest staple from many years ago. In a new twist on that idea, The Kid Carson Show created a new game where straight people are not allowed to play, and the questions are ones that “only gay people would know the answer to.”

Matt and Eric JackFM

Crappiest People in the World

Matt and Eric, Jack FM, Calgary 

Matt and Eric acompete to bring the wildest story to “The Crappiest People In The World.” In this audio clip, Eric tries to bend the rules to his advantage, only to have Matt out-crappy him in the end.

Jared and Katie WKZL logo

Urban Dictionary Word of the Day

Jared and Katie, WKZL, Greensboro

It’s important to have a strong vocabulary, so Jared and Katie are educating listeners on words they must know, like “Facebook mommy.” If you are a mom, please try to not be one.

Doc and Woody logo

Father’s Day: Randall’s Rant

Doc And Woody Show, CHEZ-FM, Ottawa

“My father was a loser.” Randall Moore brings truth to Father’s Day in “Randall’s Rant.”

Dave Ryan Show logo

Ever thought of shooting people?

The Dave Ryan Show, KDWB, Minneapolis

After one of the many shooting rampages in the US, Dave Ryan asked listeners if they’d ever had thoughts of picking up a firearm and shooting people. Dave thought no one would call. He was wrong.

Carter and Sandra

Missing Something Because You Feel Fat

Carter And Sandra, Kiss 1053/Ottawa

Kimye got married and Rob Kardashian left early because he felt too fat. Telling that story led Carter And Sandra to other stories about feeling-too-fat moments in life, including one that ended a friendship for Sandra.

elvis duran

The “You Technique” [Execution]

Elvis Duran, Z100, New York/syndicated

Elvis Duran gives a good example using the “You technique.” Notice how Elvis begins the conversation referring to listeners as “you.” He speaks one-to-one to listeners in a personalized way getting into this parenting relationship topic.


Hook Headline [Execution]

Chio, Wired 96, Philadelphia

We now know that you have to start all content segments with a hook headline within the first 10 seconds to maintain listeners in the morning in PPM. Chio did a great hook headline to start a parenting story about the time he got obnoxious at his kid’s soccer game when he was at Wired 96 Philadelphia.

Mojo in the Morning

5 Lies to Tell Your Mom [Content]

Mojo in the Morning, Channel 955/Detroit

Listeners who think they can lie to their mother with a straight face compete for prizes. The show players give the caller five lies, and if the listener can pull it off without Mom hanging up, he or she wins.

Kevin and Bean

Create A Character For Entertainment Reports [Content]

Kevin and Bean, KROQ/Los Angeles

In an effort to be topical about hit reality shows, which Kevin & Bean hated, the show created a character, Loquecia (voiced by third player Ralph Garman), to do the reports. Doing a well-crafted segment with a memorable character creates topical, yet unique content the audience can’t get anywhere else.

Conway KFI

News/Talk Idea: Jesse Said What!? [Content]

Conway, KFI/Los Angeles

This feature, called “What the hell did Jesse Jackson say?” is a fun, interactive game for a news/talk format. Play clips from Jesse Jackson, and have listeners call in to translate. (It’s harder than you think.)

Fitz in the Morning

The Peak and The Pit [Content]

Fitz in the Morning, The Wolf/Seattle

We all need ideas for Mondays. Here’s a characterizing segment that also includes listener interaction. Share the “peak” and “pit” from your weekend on Monday. You can also call it the “High/Low Game.”

Paul and Young Ron

Character Promo: Alcoholic [Imaging]

Paul and Young Ron, Big 105.9/Syndicated

In this promo for Paul & Young Ron, we learn something characterizing about Ron through an exchange between the two.

charlie says

Charlie Says Shrek [Character]

Jeff & Jer Showgram, San Diego

Jeff & Jer’s cohost has an embarrassing story about her toddler son. Her parenting story is funny but it’s the producer’s story at the end of the segment that will have you laughing out loud. They take a relatable parenting issue and exaggerate it to great comedic effect.

Kevin and Bean

Why Does Kevin Hate…? [Character]

Kevin and Bean, KROQ/Los Angeles

This recurring feature works on many levels. Most importantly, it’s characterizing for the host, Kevin, who has a “cartoon hate” for a lot of things, in this case, ginger ale and particularly diet ginger ale, asserting that it’s a mixer, not a drink on its own. It’s also characterizing for the other characters—Lisa, who likes ginger ale, and Ralph, who agrees with Kevin but for different reasons, that ginger ale is only appropriate for different “vomiting situations.” The show made it bigger and added entertainment value by creating a really funny jingle that grabs our attention.


The One That Got Away [Content]

The Dave Ryan in the Morning Show, KDWB/Minneapolis

The premise is that everyone has a lover they’ve lost track of. The show takes entries from listeners with tragic and heartwarming stories about love lost. This bit is good relationship content that often provokes an emotional reaction.


The Cheater’s Club [Content]

Dave Ryan, KDWB/Minneapolis

From The Dave Ryan Morning Show on KDWB, Minneapolis, Dave Ryan and Lena solicit listeners who dumped their ex because they caught them cheating. They give names of their exes, and challenge other listeners to call in and if they have cheated with someone who fits the description. Ask each caller to describe what is unusual about this guy. To add realism, tell the audience you’re carefully screening through callers who are trying to fool you by lying and saying they slept with this guy. All this is supposedly done off the air so no one hears the unique characteristic on the air. If you need to, set up with ringers.

Fitz in the Morning

I’m In Love With A Guy Named Darryl [Content]

Fitz in the Morning, The Wolf in Seattle and San Francisco

Listeners call in to tell a friend or loved one that they are “in love with a guy named Darryl,” a fictional character. The host (Fitz) jumps in as Darryl to convince the friend that the love is real. The bit is hilariously ridiculous, and sure to bring a laugh as the friend gets more irritated as Darryl talks.

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