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The Ten-Minute Rule

Research studies reveal people get bored during meetings and presentations within ten minutes. A recent Finnish study of 380 virtual work meetings found viewers feeling drowsy (and some nearly fell asleep) after just ten minutes. How do you keep your airstaff or sales staff from checking their phones or zoning out during meetings? Communication coach and Harvard instructor […]

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How Many Stars Does a Show Need to Succeed?

Is it better to have a radio/podcast show with a big-name star surrounded by sidekicks or an ensemble cast of equally talented players? Compare our industry to other entertainment. When was the last time you saw a great motion picture, television show, or play featuring one big-name star surrounded by a bunch of nobodies? A […]

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Feedback Made Easier

I made things awkward once trying to say something nice to James Bond actor Daniel Craig. It was many years ago, but my friends still crack up at the story. At the Tribeca Film Festival in New York City, we wandered into a premiere for Layer Cake, and the then-unknown lead actor, Mr. Craig, was […]

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Can Laughter Cure Disease?

Funny always scores at the top of why people listen to radio morning shows. Humor leads your brain away from information to an emotional response and gives your show the important surprise factor. Humor has never been more critical than it is today. We are bombarded with bad news, hateful posts, and crime videos. Local television […]

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What Radio Can Learn From the Grammys

During a coaching session this week, I heard a familiar response about awards shows: “I stopped watching awards shows years ago.” It’s become a popular refrain for the media to trash awards shows, AND ratings have sharply declined since the pandemic. Last Sunday’s Grammys were an exception. The show averaged 16.9 million viewers and peaked at 18.25 million, […]

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The World’s #1 Brand

Taylor Swift is moving the needle more than any media personality, celebrity, influencer, or politician. Besides being a talented singer, songwriter, and musician, she’s also a positive role model for many young women and girls. She is THE definition of a personality brand. You create a personality brand by sharing your point of view, personal stories, […]

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Why Authenticity Is More Memorable

In the classic film Good Will Hunting, a therapist, played by Robin Williams, coaches a troubled young man, played by Matt Damon, who fears sharing his true self with a woman he loves: You’re not perfect, sport, and let me save you the suspense: this girl you’ve met, she’s not perfect either. But the question is […]

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Ask, Don’t Tell

When I was a young DJ at KUPD Phoenix, I set up a song with what I thought was a clever intro. Suddenly, the PD burst into the control room and sharply said, “Don’t ever say anything stupid again on the air!” I was speechless, mortified. Did my on-air performance improve? No, for the next […]

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Business Terms for Radio Shows

I got kicked out of business school for a semester. “Academic suspension” was Lander University’s way of saying I should have spent less time at the local radio station and more time studying. I stuck with radio but eventually graduated from the University of North Carolina’s Bryan School of Business. In my work as a […]

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