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Research such as The Jacobs Tech Survey highlights the growing appeal of local content. Yet, despite this trend, syndicated programming is gaining traction, particularly inside broadcasting companies. One prominent industry executive, who asked to remain anonymous, confidently asserts: “Syndication is the future of radio.” Why? Because syndication addresses two of the industry’s most [...]

Storytelling is essential for connecting emotionally with your audience. It makes content more memorable, engages listeners, and encourages active listening. When we hear a good story, we go from passive listening to active listening visualizing the experience in our mind.  Go long on stories, short on information. Stories captivate and stay with listeners. Telling vs. Showing […]

FREQUENTLY ASKED QUESTIONS Three of the most common questions Jeff and I are asked by talent and management are regarding stop-sets, meeting with talent, and when to run features. The hot topic of discussion is around Nielsen’s new 3-minute rule. Nielsen’s new 3-minute rule: Should we shorten commercial breaks and add a stop-set or stick with two […]

In our pervasive world of screens, handwriting is fading into obscurity. But wait, is this a good thing? The research says no. Princeton and UCLA researchers Pam Mueller and Daniel Oppenheimer tested over 300 students taking notes during class lectures. The students taking notes by handwriting retained significantly more ideas than those who typed notes on […]

My friend, colleague, and Radio Hall of Famer Downtown Joe Bryant was a co-host on The Bob Rivers Show for 25 years at KISW, KZOK, and KJR Seattle. Joe is celebrating his 10th anniversary as the General Manager and Broadcast Media Instructor for KMIH 889, The Bridge, Mercer Island High School in Seattle. Joe mentors high school students and inspires […]

Knowing how your brain works sets you up for exceptional performance. Dr. John Medina’s book, Brain Rules, reveals scientific studies that directly apply to radio and podcast performers and management. Here are Medina’s most actionable brain rules for peak performance: ATTENTION We don’t pay attention to boring things. Medina says, “Introductions are everything!” Our brains must […]

The key question to creating sticky A-level content is, “Will the premise lead to stories, humor, conflict, drama, character reveals, or engaging listener interaction?” Avoid these premises if you want to create captivating content. 1.   Yes/no topics: “Have you ever fantasized about a coworker?” is a dead-end topic ending in yes or no responses from listeners.  “How did your crush on a […]

If you are heading out of the studio to broadcast a radiothon for St. Jude, your local charity, or at a theme park, consider this checklist as you pack your headphones. 1.    Plan more. If you spend two hours a day planning a show in the studio, plan to spend four for an on-location show. If […]

Radio lost one of its most creative and inspiring personalities earlier this week. The Bob Rivers Show with Bob, Spike, and Joe dominated morning ratings in Seattle for 25 years. Before Bob and I began working together in the early 2000s at KZOK Seattle, I viewed his show primarily through his Twisted Tunes parodies. However, I soon […]

Conflict is the driving force of storytelling. It creates tension, stakes, and emotional investment, keeping audiences engaged. Without conflict, a story lacks mystery, suspense, and “What will happen next?” When you’re considering a story for your show, ask, “What’s at stake in this story?” Answering that question gives you an indication of your story’s strength. […]