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Ride the Brain Wave (To Higher Performance)

What if you had a higher volume of creative ideas, your critical thinking was sharper, or your attention more focused? You would be a more innovative talent and a more dynamic and persuasive leader. Neuroscientists reveal that increasing your presence in one of the five brainwaves can boost creativity, problem-solving, memory, and focus. Which one […]

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The Genius of And

I learned a valuable coaching lesson from hilarious air talent and voiceover master Jack Murphy. In a workshop at WKZL Greensboro, I complimented Jack on a bit he did on his morning show. He immediately said, “OK, BUT?” He expected me to follow the compliment with the word “but” and what I didn’t like about the […]

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Headlines Make or Break Content

Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to email subject lines, online posts, and presentations. Headlines don’t just grab attention; they dictate whether listeners, viewers, or readers will invest their time in […]

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5 Quick and Powerful Show Upgrades

Even the best computer programs have occasional upgrades to fix a few bugs; the same goes for radio and podcast programs. Here are five small but significant upgrades to consider for your show. Instead, open with a BLUF: Bottom Line Up Front. I learned this term from military servicemen and women trained to get to […]

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Rx for Dysfunctional Shows

We often encounter talented team shows with high dysfunction when the mics are off. Some can pull it off and sound cohesive on-air, and with others, it becomes noticeable to the audience. Neither situation is healthy. What causes the dysfunction? Creative people are typically sensitive emotionally, while others are insecure or have LA-sized egos. A […]

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Creative Insights From Steve Jobs

Employees at Apple often talked about Steve Jobs’ “reality distortion field.” Jobs frequently had insights and ideas that had never been done before, and on many occasions, his team said the ideas were impossible. He dismissed naysayers and commanded the invention to be completed on a rigid timetable. One of his epiphanies was “1000 Songs […]

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Community Is the New Local

Since COVID-19, local content has continued to grow in popularity among all radio listeners. Jacobs Media’s Tech Survey reveals that local among women and millennials is even more vital. Projecting a local vibe is just as important as local content. The vibe is about the local mindset and idiosyncrasies. It could be an outdoorsy vibe like Denver, a transient […]

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Avoid These Five Mistakes in Contesting

Do you ever watch television game shows like Jeopardy, Wheel of Fortune, or Family Feud? According to Nielsen, these shows average about 8 million viewers a week, but none of those viewers are watching because they have a chance to win something. Do you ever watch sports on television like baseball, football, or soccer? This […]

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Use the Difficulty

If you have worked with me or read my writings, you know how fond I am of show business lessons that apply to creating great radio and podcasts. Film actor Michael Caine tells a story from his early theatre days. He was supposed to enter a scene through a door, but on that night, the other actor […]

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