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Are You a Commodity or a Brand?

Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even when gas prices are low, we buy it strictly on price. There is little to no loyalty to Shell, ExxonMobil, etc. In […]

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Who Talks More or Less on Your Show?

On a multi-person show, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an under-appreciated subject when launching a new show or when reviving an under-performing one. Like your favorite Netflix series or situation comedy, the best […]

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The Genius of Yes, And

Radio and podcast teams and ensemble casts are improvisational shows. “Yes, and” is the central concept for improv comedy. When a player introduces a topic, the other players must say “yes” to it and build on the discussion by adding something new. Let’s say the host says, “That was a severe thunderstorm last night.” The second player [...]

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Radio’s Talent Dilemma

There’s a cacophony of voices in the radio industry touting the importance of talent. Excellent that we’ve taken the first step by acknowledging that talent is radio’s ace for surviving and thriving. Developing talent is where the real work begins. But here’s the rub. Programmers have little time for coaching talent. One of our medium market […]

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Insights From a Competitive Review

What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose opinions you value. Where are they strong, where are they weak? How could you do something compelling that they are not doing? COMPETITIVE REVIEW […]

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Tribute to Todd Wallace

It would be an understatement to say Todd Wallace was ahead of his time. Todd was the Steve Jobs of radio in the 1970s and 80s. He was an innovative programmer, researcher, and mentor to many in our industry. Todd shaped my broadcast career as an air talent, programmer, talent coach, and consultant. Since Todd’s […]

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Are You Discounting Music Beds?

Film and television spend mega dollars and a ton of time selecting music that helps set a mood and tell a story in every scene. Curb Your Enthusiasm editor, Steve Rasch says of the show’s theme music (Frolic by Luciano Michelini), “It’s this enjoyable circus track that has good energy and counterbalances the sour humor in the show. […]

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Content Treatment Rx

You would have to be doing a complete digital detox the past couple of weeks to not know that Queen Elizabeth II passed. The TV coverage alone was pervasive and repetitive. Coverage on personality radio shows and podcasts varied from consistent updates to non-existent. Music station shows often grapple with whether to talk about and […]

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