Blog

Audiences are captivated by episodic content like the dramatic series Yellowstone, the melodramatic series Virgin River, and successful podcasts like True Crime All the Time. Each episode reveals resolutions to mysteries from the previous episode and raises more questions for the next installment. In radio, serial content is a proven technique to increase time spent listening, and more [...]

“94.1 WXXX, the ’90s to now with Jack and Jill in the morning. It’s sunny and 63 at 7:25.” You’ve heard a verbatim script like this hundreds of times. In addition to sounding non-conversational and inauthentic, air talents are triggered to go on autopilot with this outdated convention. Arbitron started rating radio stations with their diary methodology in 1964. […]

When the show debuted in 1999, I was fortunate to be coaching 2 Guys Named Chris at Rock 92 Greensboro, NC. It’s gratifying to see this morning show remain dominant not only in Greensboro but in numerous markets around the country.  Chris Kelly is a funny guy and a captivating storyteller with a passion for […]

Today’s audiences are quickly moving away from traditional over-the-air broadcasting towards streaming and on-demand. Here are a couple of recent headlines. On-Demand Audio Passes Linear Audio Larry Rosin and our friends at Edison Research report that over 50% of audio consumption is now streaming and on-demand platforms. Over-the-air AM/FM is no longer king. Broadcast and Cable […]

By Mike Donovan and Randy Lane What’s the most effective way to immediately make an emotional connection to listeners? Talk about what your listeners are talking about. The most topical, viral stories of the day will be in all the radio show prep services and your competitors will be talking about the same stories. Simply presenting […]

Can one piece of advice change your life? I remember exactly where was I standing in the second-floor hallway at Dick Broadcasting in Greensboro when one sentence of wisdom from Randy Lane set my career path. I was a first-time program director and Randy was hired to coach Chris Kelly and Chris Demm –who became Two […]

FOX Sports commentator and soccer legend Carli Lloyd kicked a hornets nest talking openly about her former teammates on the US Women’s National Team in the 2023 Women’s World Cup. “Uninspiring, disappointing. They don’t look fit. They’re playing as individuals. And the tactics are just too predictable.” When the Portugal team hit the goal post and […]

Do you need a talent agent… to negotiate your contract and guide your career? That question and other relevant questions were answered on the Negotiation ‘Post Pandemic’ panel at Morning Show Boot Camp this week in Dallas. DeDe McGuire, host of the highly successful DeDe in the Morning Show moderated with panelist talent agent Heather CohenEVP The Weiss Agency, talent agent Paul [...]

By Mike Donovan and Randy Lane Repeating or repurposing personality show content is a subject of debate among talent, programmers, and consultants. Replaying fun, funny, emotional, and innovative priceless moments in other hours and dayparts is a growth opportunity. There’s a misconception among some talent and programmers about the importance of P1 listeners to a show. While […]

Have you ever been frustrated tuning in to an interview and the host never says who they are talking to? Focus group listeners tell me it happens often on radio shows. Radio is in competition with a plethora of platforms today and we’re dealing with an impatient, short attention-span audience. While many shows encourage listeners to be part […]