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How to Dress for Radio

With cameras now in many radio and podcast studios, the days when on-air hosts did not think about what they wear are over, or they should be. My advice is dress with intention. Consider how wardrobe plays a role in your video and social media content. Your clothes either add to your character brand or they take […]

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Rock Your Personal Appearances

The great reopening is happening across North America. Last week we posted ideas for giveaways and in-person events. Here’s how to execute a flawless appearance. How to act. Arrive early and stay late. Be on your best professional behavior. We do promotions to get votes, cement important relationships, and increase the love. You are a rock and […]

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Coming Back From Coronavirus

Seattle is finally opening up after one of the nation’s longest lockdowns. After two years of no prizes or in-person interaction, Star 101.5’s Moug and Angie are suddenly flooded with cash, Lizzo concert tickets, Amy Schumer tickets, and more! Concerts and events are exploding all over North America. Radio has two major audience connection tools back in […]

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One, Two Punch = Higher Ratings

The Randy Lane Company has always believed that the future of radio is talent. We also believe storytelling that includes humor, drama and intrigue are the key ingredients for successful shows. But, if you really want to hit it out of the park, don’t underestimate the power of the one-two punch: engaging storytelling plus episodic content. That’s why streaming […]

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It Is Not the Thing

Comedian Jay Leno collects cars. Here are three cars that Leno owns today. Which will you remember three weeks from now? 1968 Mercedes 1933 Bugatti 1955 Buick Roadmaster — the car Jay lived in when he was poor and took his now-wife on dates in as he started his comedy career. Now restored like brand-new. […]

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Enhance Your Market Value

Years ago, it was more accepted for big-name personalities to be temperamental, uncooperative divas. In media today, most companies don’t tolerate drama. The only exception is talent who have stratospheric ratings and are generating a sizable percentage of the station’s revenue. In the last year, we have witnessed three major market and long-term successful personalities get […]

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Three Trends Impacting Radio

TREND 1: AFTERNOON IS THE NEW MORNING Talent has become radio’s greatest distinguisher against market competitors and in the expanding audio space. In less than a year, personality-driven afternoon shows are popping up all over North America. Personality afternoon teams started back in the 80s with Steve Dahl and Gary Meier at WLS-FM Chicago. In the late 90s, Ryan Seacrest and Lisa […]

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Radio’s Number 1 Challenge

Paul Kaye, VP of Music Brands and In House TV Productions at Rogers Sports and Media in Canada, and one of North America’s top programmers and talent coaches, will be a featured speaker at next month’s All Access Audio Summit. Here are some highlights from our conversation about the importance of expanding radio personalities into other dayparts, and why […]

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Talent Tips From the Terminator

Arnold Schwarzenegger’s viral video addressing the people of Russia made an impact on me because it skillfully demonstrates many of the coaching points we recommend to talent. The video has been viewed by hundreds of thousands of people around the world. Watch this video and you’ll see numerous talent takeaways. The Power of Story In the […]

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Compassionate Confrontation

Managers and team leaders often avoid confrontations in the name of efficiency, but compassionate confrontation is a time saver. Teams that avoid conflict doom themselves to revisiting issues again and again without resolution. Compassionate confrontation is limited to facts and specifics and avoids personality-focused, mean-spirited attacks. Passive-aggressive, sarcastic comments [...]

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