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The most interesting characters have what we call “skewed opposite” traits. They have opposing endearing characteristics and flaws that make them relatable. Jeff McHugh looks into the light and dark sides of characters in this video. Randy Photo by DDP on Unsplash

There is something so fundamental to the human experience that it goes back to the beginning of time: storytelling. The Randy Lane Company coaches radio and podcast talents to master the art of storytelling. At the center of every good story is conflict. When there’s no conflict, tension, or rub, there’s no story. In this video we explore the multiple ways to create conflict in [...]

Syndicated shows have proven that great shows can succeed with zero local content. Radio is experiencing another burst in syndication this year. Concurrently, we see the appeal of local content rising. Local farmer’s markets have popped up all over North America and Apps like Next Door are gaining in popularity. The 2020 Jacobs Media Tech Survey revealed that local […]

Last week, Jeff McHugh outlined several ways to be a companion to listeners. As we enter the holiday season, people more than ever are craving companionship, connection, and community. Rather than being part of an audience, how do you make people feel like they’re part of your community? Your show has a great opportunity to make all listeners (not just […]

“Podcasting has become the greatest companion medium because you can listen to a podcast and it can be a friend.” That’s a quote from Edison Research Senior VP Tom Webster speaking at the Podcast Movement conference this past Tuesday. Radio’s greatest strength has always been its companionship factor. Unfortunately, many music radio stations have weakened […]

Human connection matters most to your audience during these uneasy times we are experiencing. Your stories reflect what matters to you, and they deepen your relationship with listeners. Effective storytelling is less about telling listeners your story, and more about showing them. One fundamental storytelling principle we’ve all heard a thousand times is, “Paint a mental picture.” So, how [...]

“What is most personal is most universal.” Carl R. Rogers Do you know someone who has been affected by breast cancer? I’m betting your answer is yes. Breast cancer is the most common form of cancer in women, and it takes the lives of nearly 50,00 people every year. Several female personality influencers have taken mammograms live […]

Listening to radio on mobile devices, computers, smart speakers, and smart TVs continues to gain momentum. We advise clients to promote how to access their stations and shows on these devices especially while many people continue to work remotely. Also, morning cume is still well below pre-Covid levels in many markets. However, since most listening […]

The old Top 40 tagline “the hits just keep on coming!” applies perfectly to 2020. But the hits we keep on getting are not the entertaining kind. The election kicks into high gear this week, and the next five weeks will be another assault on our collective psyche. If you’re on a music station morning or […]

Major media outlets in News and Talk radio serve the left and right political and social segments of the population. Traditional news stations and networks typically attract 50+ white males. Now Black Information Network is the first 24/7 national and local all news audio for the Black community. In contrast to most radio NT formats, BIN is […]