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We received positive feedback on my recent article, Updating Your Station Brand, which included ideas like: Promote your star talent at least as much as your music — if not [...]

Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]

Do you ever feel bad about doing something poorly?Anything worth doing is worth doing poorly because doing it poorly is better than not doing it at all. We want perfection immediately. We avoid [...]

Almost no topic is off-limits in 2021, and talk involving relationships — dating, one-night stands, infidelity, sex — is hot in most radio format and podcast genres. How you talk [...]

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]

Reprinted with permission from MediaGigNow.com – with the right job right now for broadcast professionals. Occasionally, broadcasters and podcasters tell me they are anxious about cancel culture. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The most interesting characters have what we call “skewed opposite” traits. They have opposing endearing characteristics and flaws that make them relatable. Jeff McHugh looks into the [...]

“Podcasting has become the greatest companion medium because you can listen to a podcast and it can be a friend.” That’s a quote from Edison Research Senior VP Tom Webster speaking at the Podcast [...]

In 2014, I wrote about Gordon Borell of Borell Associates making the prediction that half of all AM/FM stations would go dark by 2024. Here in the year 2020, Inside Radio and Precision Trak just [...]