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On a multi-person show, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an under-appreciated [...]

What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]

Great production can help image a show’s brand, make benchmarks more memorable, and help pump up the excitement. But like any sharp-edged tool, production sometimes does more harm than good. Here [...]

Successful shows and podcasts today are usually ensemble casts; A team of two or more strong players contributing equally. The quarterback host makes space for co-hosts. [...]

A young El Paso woman wrote to me about her first radio job. “I want to give it my all,” she said and asked my advice on what to read, learn and study. It has been 39 years since I stood where [...]

Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:17. In [...]

There are not many scripts for a drive-time entertainment radio show or podcast. Usually, one person leads, and a partner or partners react to move the conversation forward, much like [...]

Which of 2022’s top podcasts will still be around in 2032? Predictions are tricky, but as a broadcasting nerd, I love studying the past for clues about the future. As you think about your [...]

Your show is made up of a unique variety of elements. Yours may include music, talk, contests and games, news, stunts, pranks, topic segments, interviews, and various benchmarks. A step that many [...]

With cameras now in many radio and podcast studios, the days when on-air hosts did not think about what they wear are over, or they should be. My advice is dress with [...]