Do you ever feel bad about doing something poorly?Anything worth doing is worth doing poorly because doing it poorly is better than not doing it at all. We want perfection immediately. We avoid [...]
Legendary investor Warren Buffet once said, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.” A new [...]
Listeners form an emotional bond with on-air hosts, and when a show is successful, it feels much the same as an in-person connection. An early step in deep relationships is learning a name. [...]
The primary reason that Americans listen to radio (besides that it is free) is for deejays and personalities. Memorable on-air characters are significantly more important to radio listeners than [...]
Have you ever made a mistake and find yourself focusing on it later? I coach people not to, but I recently found myself doing just that. Christian Music Broadcasters invited me to deliver a [...]
Is your show underperforming in Nielsen because it airs live? Many hosts prefer doing a live radio show, which can sometimes hold a show back. Early radio was all live. There were great shows in [...]
Even the best computer programs have occasional upgrades to fix a few bugs; the same goes for radio and podcast programs. Here are five small but significant upgrades to consider for your show. [...]
Do you ever watch television game shows like Jeopardy, Wheel of Fortune, or Family Feud? According to Nielsen, these shows average about 8 million viewers a week, but none of those viewers are [...]
If you have worked with me or read my writings, you know how fond I am of show business lessons that apply to creating great radio and podcasts. Film actor Michael Caine tells a story from his [...]
Is it better to have a radio/podcast show with a big-name star surrounded by sidekicks or an ensemble cast of equally talented players? Compare our industry to other entertainment. When was the [...]