During a recent coaching session, the show host had an enlightening moment, realizing that teasing is the radio’s version of clickbait. Like its digital counterpart, teasing is a hook that draws [...]
Media, technology, and culture are transforming at an unparalleled pace. For many people, change causes anxiety, such as fear of the unknown and loss of control. A smaller number of people [...]
The primary reason that Americans listen to radio (besides that it is free) is for deejays and personalities. Memorable on-air characters are significantly more important to radio listeners than [...]
Contributors, experts, and friends of your show can significantly enhance its quality, appeal, and success. Expanding your cast creates a bigger, more dynamic sound for any show. Local experts [...]
We learn from our mistakes by observing what not to do. In the current Fortune issue, Doug McMillon, CEO of Walmart, noted, “It’s fun when the world tries to condemn a failure, and inside, you [...]
Have you ever made a mistake and find yourself focusing on it later? I coach people not to, but I recently found myself doing just that. Christian Music Broadcasters invited me to deliver a [...]
Consider this scenario: two people meet at the mailbox for the first time. They engage in a conversation, but it’s unlikely they’ll delve into personal matters like my spouse is [...]
Is your show underperforming in Nielsen because it airs live? Many hosts prefer doing a live radio show, which can sometimes hold a show back. Early radio was all live. There were great shows in [...]
What if you had a higher volume of creative ideas, your critical thinking was sharper, or your attention more focused? You would be a more innovative talent and a more dynamic and persuasive [...]
I learned a valuable coaching lesson from hilarious air talent and voiceover master Jack Murphy. In a workshop at WKZL Greensboro, I complimented Jack on a bit he did on his morning show. He [...]