Blog

The most interesting characters have what we call “skewed opposite” traits. They have opposing endearing characteristics and flaws that make them relatable. Jeff McHugh looks into the [...]

There is something so fundamental to the human experience that it goes back to the beginning of time: storytelling. The Randy Lane Company coaches radio and podcast talents to master the art of [...]

Syndicated shows have proven that great shows can succeed with zero local content. Radio is experiencing another burst in syndication this year. Concurrently, we see the appeal of local content [...]

Last week, Jeff McHugh outlined several ways to be a companion to listeners. As we enter the holiday season, people more than ever are craving companionship, connection, and community. Rather [...]

“Podcasting has become the greatest companion medium because you can listen to a podcast and it can be a friend.” That’s a quote from Edison Research Senior VP Tom Webster speaking at the Podcast [...]

Human connection matters most to your audience during these uneasy times we are experiencing. Your stories reflect what matters to you, and they deepen your relationship with listeners. Effective [...]

“What is most personal is most universal.” Carl R. Rogers Do you know someone who has been affected by breast cancer? I’m betting your answer is yes. Breast cancer is the most common form of [...]

Listening to radio on mobile devices, computers, smart speakers, and smart TVs continues to gain momentum. We advise clients to promote how to access their stations and shows on these devices [...]

The old Top 40 tagline “the hits just keep on coming!” applies perfectly to 2020. But the hits we keep on getting are not the entertaining kind. The election kicks into high gear this week, and [...]

Major media outlets in News and Talk radio serve the left and right political and social segments of the population. Traditional news stations and networks typically attract 50+ white males. [...]