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O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]

We received positive feedback on my recent article, Updating Your Station Brand, which included ideas like: Promote your star talent at least as much as your music — if not [...]

This past week, I’ve been recharging my batteries on vacation in Tennessee. The KVJ Show West Palm Beach is a perpetual ratings juggernaut. Host Kevin Rolston is one of radio’s most creative and [...]

Ed McMahon was the quintessential sidekick. He laughed in all the right places and never upstaged Cason. He was the butt of jokes and the show whipping boy. As a recent New York Times article [...]

I was 13 years old when my brother-in-law gave me a parachute. He was in the Air Force and brought me home a little parachute they used for cargo. It was about the size of a fitted sheet. I knew, [...]

Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]

Have you ever noticed yourself using filler words such as “kinda,” “sorta,” or “like?” Last week’s Coaching Tip about “Trash Talk” prompted me to think about my own filler words. I’m noticing [...]

You tune in to a show in the middle of a story and hear the host say, “She said she’d like to tour again, but he said she’d be safer and more productive spending time in the studio and doing [...]

Does your show have a villain or lightning rod character with an extreme, malicious, or mischievous point of view? The antagonist could be a cast member, a bumbling boss, or any character whose [...]

Earlier this week on Clubhouse, consultant Loyd Ford asked me about talent coaching challenges. There are many that range from once-great shows that are in decline to new and inexperienced shows [...]