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You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]

“Features and benchmarks are old-school radio. Why can’t we be more like unscripted podcasts and just shoot-the-s*#t?” Go down that road at your own peril. The best podcasts do [...]

Reprinted with permission from MediaGigNow.com – with the right job right now for broadcast professionals. Occasionally, broadcasters and podcasters tell me they are anxious about cancel culture. [...]

There are no hard and fast rules for mic order on radio shows. Who talks first, second, third, etc.? There are highly successful shows with a fixed mic order AND there are highly successful shows [...]

We’ve written extensively about hosts and cohosts roles, but what about 3rd, 4th, and 5th mic roles? Aside from the traditional two-player show, three-player shows are a prevalent show design [...]

Advertising trends relate directly to the mood and mindset of your radio audience. Before creating a Super Bowl commercial, major companies and advertising agencies spend mega dollars researching [...]

It will become even clearer in 2021 that talent is the great distinguisher. It’s still most important to have the best talent, but now they don’t have to live locally. We are seeing an emerging [...]

Thanks for the feedback on social media concerning our blast this week on handling the Capitol Hill riots. Some music stations avoided the topic completely. Others were unsure of how much and how [...]

As you prepare your show for the first week of the new year, here are several cultural trends and talking points to relate to your content. 2020 and 2021Trends Giving was up sharply in [...]

In last week’s Content Ideas, we stressed the importance of drama to generate ratings. Here are four effective ways to create drama in your show. Storylines One of the best ways to engage [...]