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When I was a baby DJ in Phoenix, as Scott Shannon likes to call them, I learned how not to coach talent. I was hosting middays at KUPD and had just delivered what I thought was a pretty [...]

How long is best to give a new show before management pulls the plug? Traditionally, the answer was at least 18 months. In 2026, many companies don’t have that kind of patience, but that [...]

Evaluating a radio show well is both an art and a science. Whether you’re a programmer assessing your station’s talent or a host critiquing your own show, having a reliable process [...]

Almost 30 years ago, I started journaling after reading Julie Cameron’s The Artist’s Way. One of her key recommendations was “The Morning Pages,” a daily journaling exercise designed to [...]

What will radio morning shows sound like ten years from now? Will War of the Roses and Florida Man still be staples? And is the talent even live, or human? Those are the questions Barrett [...]

Jeff Bezos is the latest high-profile believer in The 5 AM Club: Own Your Morning, Elevate Your Life. Other early-risers include Tim Cook, Michelle Obama, Richard Branson, Oprah Winfrey, and many [...]

Back in the day, there was a morning show character formula called “Dick, Dork, Dear.” It was simple and easy to remember. Many shows tried to force themselves into that three-person box. But [...]

“Is our show or digital more important?” That’s a question I hear often from talent and programmers. Today’s personalities are expected to do everything: host a radio show, a podcast, a YouTube [...]

Endorsements from trusted radio and podcast personalities can have as much, or even more, impact than a personal recommendation from a friend. When endorsements work, they deepen the host’s [...]

Evaluating the competition is one of the most underused growth tools for radio shows. Many teams either ignore competitors or pay attention only when the ratings come out. But when done [...]