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The bad news for radio: downsizing continues, revenues haven’t caught up to pre-Covid levels, commercial loads remain too high, listenership is declining especially with young people, music has [...]

The human brain is wired to be interested in just about anything if it is presented in the form of a mystery. Movies like Top Gun cause us to ask, what will happen next? Sporting events like [...]

Today, successful brands stand for something bigger than their product, service, or show. For example, Patagonia is active in supporting our planet and climate change. Being known for [...]

The great reopening is happening across North America. Last week we posted ideas for giveaways and in-person events. Here’s how to execute a flawless appearance. How to act. Arrive early and stay [...]

Seattle is finally opening up after one of the nation’s longest lockdowns. After two years of no prizes or in-person interaction, Star 101.5’s Moug and Angie are suddenly flooded with [...]

The Randy Lane Company has always believed that the future of radio is talent. We also believe storytelling that includes humor, drama and intrigue are the key ingredients for successful shows. [...]

Years ago, it was more accepted for big-name personalities to be temperamental, uncooperative divas. In media today, most companies don’t tolerate drama. The only exception is talent who have [...]

TREND 1: AFTERNOON IS THE NEW MORNING Talent has become radio’s greatest distinguisher against market competitors and in the expanding audio space. In less than a year, personality-driven [...]

Paul Kaye, VP of Music Brands and In House TV Productions at Rogers Sports and Media in Canada, and one of North America’s top programmers and talent coaches, will be a featured speaker at next [...]

Arnold Schwarzenegger’s viral video addressing the people of Russia made an impact on me because it skillfully demonstrates many of the coaching points we recommend to talent. The video has been [...]