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There is something so fundamental to the human experience that it goes back to the beginning of time: storytelling. The Randy Lane Company coaches radio and podcast talents to master the art of [...]

Syndicated shows have proven that great shows can succeed with zero local content. Radio is experiencing another burst in syndication this year. Concurrently, we see the appeal of local content [...]

Last week, Jeff McHugh outlined several ways to be a companion to listeners. As we enter the holiday season, people more than ever are craving companionship, connection, and community. Rather [...]

Human connection matters most to your audience during these uneasy times we are experiencing. Your stories reflect what matters to you, and they deepen your relationship with listeners. Effective [...]

“What is most personal is most universal.” Carl R. Rogers Do you know someone who has been affected by breast cancer? I’m betting your answer is yes. Breast cancer is the most common form of [...]

The old Top 40 tagline “the hits just keep on coming!” applies perfectly to 2020. But the hits we keep on getting are not the entertaining kind. The election kicks into high gear this week, and [...]

Major media outlets in News and Talk radio serve the left and right political and social segments of the population. Traditional news stations and networks typically attract 50+ white males. [...]

“94.1 WXXX, the ‘90’s to now with Jack and Jill in the morning.” You’ve heard this dictated script hundreds of times. The problem is that air talent can be triggered to go on autopilot [...]

Managers tell me that one of the side effects of Covid is the loss of communication between management and talent. Many employees are still working remotely, consequently many scheduled coaching [...]

Now that the cume is slowly returning to morning drive, don’t let them leave! We’ve experienced constant change during Covid, and listeners are unlikely to make another change and switch [...]