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According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]

This week’s All Access Audio Summit’sCoaching the Coaches talent panel was moderated by Mike McVay. I participated in the discussions with fellow talent coaches [...]

Remarkable characters are central to the success of every great radio show, podcast, and television show. Content-based shows typically achieve success quicker, yet they tend to decline in the [...]

In an email conversation this week, my friend and Jockline Daily and Morning Show Boot Camp creator, Don Anthony, and I mused over this question: Why do morning shows like BJ & Migs, Dave [...]

The Bert Show celebrates 20 years this week. Bert Weiss and his cast continue to attract top morning ratings with females in their Atlanta home base and in 25 syndicated markets, including Kansas [...]

In the heart of the pandemic, I wrote an article about the need to increase brand loyalty. Loyalty continues to be the crucial component to keep your brand thriving as we are hopefully [...]

We’ve been flooded with coverage of the Meghan and Harry bombshell interview. However, there’s much to be learned from Oprah’s masterful interview skills. Pre- and post-teasing CBS managed to [...]

“Features and benchmarks are old-school radio. Why can’t we be more like unscripted podcasts and just shoot-the-s*#t?” Go down that road at your own peril. The best podcasts do [...]

There are no hard and fast rules for mic order on radio shows. Who talks first, second, third, etc.? There are highly successful shows with a fixed mic order AND there are highly successful shows [...]

We’ve written extensively about hosts and cohosts roles, but what about 3rd, 4th, and 5th mic roles? Aside from the traditional two-player show, three-player shows are a prevalent show design [...]