During a recent coaching session, the show host had an enlightening moment, realizing that teasing is the radio’s version of clickbait. Like its digital counterpart, teasing is a hook that draws [...]
Media, technology, and culture are transforming at an unparalleled pace. For many people, change causes anxiety, such as fear of the unknown and loss of control. A smaller number of people [...]
Contributors, experts, and friends of your show can significantly enhance its quality, appeal, and success. Expanding your cast creates a bigger, more dynamic sound for any show. Local experts [...]
We learn from our mistakes by observing what not to do. In the current Fortune issue, Doug McMillon, CEO of Walmart, noted, “It’s fun when the world tries to condemn a failure, and inside, you [...]
Consider this scenario: two people meet at the mailbox for the first time. They engage in a conversation, but it’s unlikely they’ll delve into personal matters like my spouse is [...]
What if you had a higher volume of creative ideas, your critical thinking was sharper, or your attention more focused? You would be a more innovative talent and a more dynamic and persuasive [...]
I learned a valuable coaching lesson from hilarious air talent and voiceover master Jack Murphy. In a workshop at WKZL Greensboro, I complimented Jack on a bit he did on his morning show. He [...]
Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to [...]
We often encounter talented team shows with high dysfunction when the mics are off. Some can pull it off and sound cohesive on-air, and with others, it becomes noticeable to the audience. Neither [...]
Employees at Apple often talked about Steve Jobs’ “reality distortion field.” Jobs frequently had insights and ideas that had never been done before, and on many occasions, his [...]