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“Features and benchmarks are old-school radio. Why can’t we be more like unscripted podcasts and just shoot-the-s*#t?” Go down that road at your own peril. The best podcasts do [...]

There are no hard and fast rules for mic order on radio shows. Who talks first, second, third, etc.? There are highly successful shows with a fixed mic order AND there are highly successful shows [...]

We’ve written extensively about hosts and cohosts roles, but what about 3rd, 4th, and 5th mic roles? Aside from the traditional two-player show, three-player shows are a prevalent show design [...]

Advertising trends relate directly to the mood and mindset of your radio audience. Before creating a Super Bowl commercial, major companies and advertising agencies spend mega dollars researching [...]

It will become even clearer in 2021 that talent is the great distinguisher. It’s still most important to have the best talent, but now they don’t have to live locally. We are seeing an emerging [...]

Thanks for the feedback on social media concerning our blast this week on handling the Capitol Hill riots. Some music stations avoided the topic completely. Others were unsure of how much and how [...]

In last week’s Content Ideas, we stressed the importance of drama to generate ratings. Here are four effective ways to create drama in your show. Storylines One of the best ways to engage [...]

Dictionary.com defines drama as “a dialogue or story involving conflict or contrast of character.” The most listened to audio shows and the most viewed TV shows are fueled by high drama. [...]

There is something so fundamental to the human experience that it goes back to the beginning of time: storytelling. The Randy Lane Company coaches radio and podcast talents to master the art of [...]

Syndicated shows have proven that great shows can succeed with zero local content. Radio is experiencing another burst in syndication this year. Concurrently, we see the appeal of local content [...]