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O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]

Ed McMahon was the quintessential sidekick. He laughed in all the right places and never upstaged Cason. He was the butt of jokes and the show whipping boy. As a recent New York Times article [...]

Have you ever noticed yourself using filler words such as “kinda,” “sorta,” or “like?” Last week’s Coaching Tip about “Trash Talk” prompted me to think about my own filler words. I’m noticing [...]

You tune in to a show in the middle of a story and hear the host say, “She said she’d like to tour again, but he said she’d be safer and more productive spending time in the studio and doing [...]

Does your show have a villain or lightning rod character with an extreme, malicious, or mischievous point of view? The antagonist could be a cast member, a bumbling boss, or any character whose [...]

Earlier this week on Clubhouse, consultant Loyd Ford asked me about talent coaching challenges. There are many that range from once-great shows that are in decline to new and inexperienced shows [...]

According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]

This week’s All Access Audio Summit’sCoaching the Coaches talent panel was moderated by Mike McVay. I participated in the discussions with fellow talent coaches [...]

Remarkable characters are central to the success of every great radio show, podcast, and television show. Content-based shows typically achieve success quicker, yet they tend to decline in the [...]

In an email conversation this week, my friend and Jockline Daily and Morning Show Boot Camp creator, Don Anthony, and I mused over this question: Why do morning shows like BJ & Migs, Dave [...]