Connecting the Digital Dots
The vast majority of radio listening takes place in autos and online at work in both PPM and diary markets. Andrew Curran, President and COO of DMR Interactive zooms in on how to connect your online content with your audience’s Google searches.
Randy
Connecting the Digital Dots
Employed persons drive 85% of your listening among A25-54. It’s such an essential fundamental, that sometimes we simply take it for granted. DMR/Interactive has just released some timely insights from Google on how you can connect your online content with what we know to be true about radio listening. Best of all, these strategies take advantage of the topics people are already searching for online. More from DMR/Interactive.
