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Local vs. Syndication

Following another relentless round of layoffs and budget cuts, iHeart Media chairman Bob Pittman’s comments reignited radio’s still-raging debate about local versus syndication. The essence of Pittman’s statement is, “I think what we’re doing is not getting rid of air talent. What we’re able to do now, because we’ve got technology, is we can take […]

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What Brand Emotion Do You Own?

Jimmy Fallon says he spent years chasing a dream that wasn’t his. After his first stint at SNL, his goal was to become a movie star. He made two movies that bombed. Then he had a realization. “I think my why is, ‘Can I make people happy?’” Notice how Jimmy applies “happy” to every bit, joke, and guest. For years, […]

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Responding to Natural Disasters: Tips for Music and News Radio

In the wake of recent hurricanes like Helene and Milton, which left millions in Florida without power, it’s clear that natural disasters are on the rise. With climate change fueling more frequent and intense weather events—hurricanes, wildfires, floods, and more—radio stations must find ways to stay relevant and supportive during these crises. While music stations […]

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Radio to the Rescue: Saga Radio’s Response to the Asheville Disaster

In the aftermath of Hurricane Helene, over 200 people in Asheville, NC, find themselves stranded—without water, power, phone, or internet access—unable to leave their homes due to flooding. This is the harrowing reality facing the Asheville community. At the heart of the relief efforts are Steve Richards, Operations Manager for Saga’s Asheville Media Group, and his […]

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The Master Communication Skill

One of our morning show clients interviewed Larry King a few years ago. The cohost talked over Larry before he finished answering a question. Larry said, “Hold on, I wasn’t finished with my point. You know, the best questions come from listening to the response to the last question.” Larry was right. When we are half-listening and waiting to […]

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The You Factor

Have you ever been to a party and gotten trapped with someone talking nonstop about themselves? Every other word is “I.” What a turnoff, and you want to escape. An article in Entrepreneur summarized six studies revealing which advertising tactics and words generate the most consumer engagement and brand attention. A Powerful Communication Word The research-based marketing […]

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A Smart Way to Use Social Media

The Randy Lane Company coaches talent to share personal experiences to enrich their connections with listeners and build relationships. A perfect example is Randi Chase, the morning host of The Vinnie and Randi Show on Stingray’s New Country 95.5 in Red Deer, Alberta, syndicated on over twenty radio stations in Alberta and British Columbia. Randi has bravely shared her dating […]

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