Sports Topic Idea: Military Sports Sponsorships

On Thursday, an amendment was adopted in the United States House Appropriations Committee that would prohibit the Department of Defense from spending funds on sports sponsorship. Advocates of the amendment argued that more than $135 million was being spent on sports sponsorship (which brings in approximately 150,000 potential new recruits).

This could be a huge problem for NASCAR specifically, because of that money, approximately $80 million went to NASCAR. Read more here.

Set Up Ideas:

• With the government’s deficit, is $135 million on sports sponsorship justifiable? Set up a debate and let listeners weigh-in.

• Ask an expert. Contact a Sports Marketing expert or local Military marketing person for their opinion on the cost and marketing results of military sports sponsorships.