Do you notice yourself becoming angry when you watch politicians yelling angrily at each other? Monkey see, monkey do. Neuroscience proves that human beings mirror each other’s thoughts and emotions. Whether you are a podcast host or a presenter at a podium, your tone, body language and choice of words instantly affect the mood and […]


How to Make Voice-Tracking Sound Live

It’s hard to duplicate the authenticity and the energy of a live mike. We talked to syndicated host Zach Sang, KUPL Portland Program Director/Afternoon Host, MoJoe Roberts, and drew from our own voice-tracking experience. The same principles that serve you live, apply to voice-tracking. The perfect recipe for sounding mechanical and canned is to use […]


Three Trends to Watch: August 2017

When there are cultural shifts, it is important to emphasize different aspects of your character and content. The news cycle online and on television impacts your radio and podcast audience. Jeff McHugh outlines three key trends that can affect your content and your character. – Randy Steve Jobs: “There’s an old Wayne Gretzky quote that I love. […]


5 Quick Summer Tune-Ups

The fall Nielsen ratings period begins September 8 for both PPM and diary markets. That is not far away. Radio and podcast shows are very busy during the summer months, but you can get a big financial, ratings or creative return on a small investment of time with these activities. Listen to another show or podcast. It is difficult to […]

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