Creating Fresh Content

One of the top challenges for radio shows and podcasts is creating fresh content. That’s why we created a comprehensive daily planning checklist to help jumpstart new content ideas, features, and benchmarks.
Here are a few nuggets from the list:

1. Start your planning meeting with the “Post Show Review”:
2. Plug-in your regularly scheduled benchmarks and features.
3. Include Humor/fun:

• Interactive games listeners can play along to
• Out of studio interactive games like Bailey & Southside Rock 100.5 Atlanta’s Smarta Marta
• Stupid/weird news type stories

1. Ask: What’s trending nationally and locally?
    
2. Tell Stories – personal from the cast and external (such as good news stories).
3. Generate conflict, drama, dilemmas, relationship content: from the cast or correspondence from a listener.
4. Use Interactive phone and social media topics: Ask people with interesting posts and texts if they’ll go on air.
5. Create Serial content: Set up a cast or listener storyline that pays off today AND sets up a continuing mystery that will be resolved at the same time tomorrow to boost TSL.
6. Create a video that will potentially go viral.

The most successful shows have a balance of predictability and familiarity from their benchmarks AND unpredictability from the generation of innovative fresh content.

Photo by J. Kelly Brito on Unsplash