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We received positive feedback on my recent article, Updating Your Station Brand, which included ideas like: Promote your star talent at least as much as your music — if not [...]

Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]

In 2014, I wrote about Gordon Borell of Borell Associates making the prediction that half of all AM/FM stations would go dark by 2024. Here in the year 2020, Inside Radio and Precision Trak just [...]

As a talent coach, I’m often asked, “What are the key ingredients for a great radio show?” The short answer is sticky content, HD characters, and excellent execution. Reflecting back over the [...]

Everyone’s home, but can smart speakers save the day for radio’s loss of drive time listeners? Amplifi Media CEO Steve Goldstein, gives us a clear perspective on the media winners and [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Many of us are feeling disconnected, lonely, fearful, nervous and even panic stricken during this quarantine. Radio’s secret sauce, its relevance and distinction among all media, is companionship [...]

If you listen to drive time radio across the US and Canada, you notice that most entertainment segments air before commercials and only a produced station ID or jingle [...]