New Lifetime Reality Show: 7 Days of Sex

Lifetime TV launched a new show last week that challenges couples to have sex every day for one week straight with the hope of saving their marriage. Learn more about it here.

Set Up Ideas:

• Have married members of the show take the challenge. Air calls with the peripheral characters (players’ wives and husbands).

• Find listeners whose marriages could use a spark who agree to accept the challenge. Check in with them throughout the week, creating serial content.

• Make it bigger by throwing in a copy of 50 Shades of Grey, the book people say is spicing up their love life.