Learn From Talk Radio’s All Time Top Personalities
Highly acclaimed director Greta Gerwig, of Lady Bird, Little Women, and Barbie fame, says watching other directors, film genres, and artists helped her learn and define her style.
As a radio or podcast talk show host, look at what you can learn from the Talk Radio’s top hosts of all time. You’ll be an innovator by putting your personalized spin on the ideas below.
I determined this list based on the personalities who have most influenced audiences nationally. In the interest of space, I couldn’t list all influential personalities locally or regionally.
Howard Stern
The “King of All Media” revolutionized radio with candid, often controversial discussions on relationships, pop culture, and personal storytelling. Stern redefined Talk Radio, and his transition to satellite radio in 2006 expanded the boundaries of uncensored broadcasting.
• Study his interview techniques and his ability to make guests comfortable, so they’ll open up.
• If you have an edgy and controversial personality like Howard, you must be likable.
Limbaugh’s ability to define the conservative agenda and influence Republican politics is unmatched in Talk Radio.
• A larger-than-life persona like Limbaugh will help you cut through the noise.
• Build a community: He made his listeners feel understood and built a community, frequently referring to his audience as “dittoheads.”
Paul Harvey
Paul Harvey was a master storyteller who was king of the dramatic pause. He became famous for The Rest of the Story. His innovation was blending news, commentary, and storytelling.
• Listen to Harvey’s The Rest of the Story segments for their concise and impactful storytelling.
• Notice how dramatic pauses make listeners lean in and process what was said or about to be said.
Larry King
The Larry King Radio Show ran from 1978-1994. King blended relaxed conversational and unscripted interviews with listener calls as a key part of conversations.
• Listen or watch Larry ask concise and direct questions in interviews.
• He listened actively and used guest responses to frame his next question.
Imus was a pioneer in comedy-driven Talk Radio. He mixed comedy and current events and paved the way for modern shows by blending humor with social commentary.
• Sports Radio content is not all sports. Imus combined sports with humor, bits, storytelling, and guy talk.
• Imus would have had more success had he displayed more likability.
Art Bell
The creator and host of Coast to Coast AM, Bell pioneered late-night talk radio focused on UFOs, ghosts, time travel, conspiracy theories, and the paranormal.
• His calm, distinctive voice, and genuine curiosity made listeners feel part of a fascinating conversation.
• Bell was transparent about his beliefs, doubts, and personal life, creating a bond with listeners.
Dr. Laura Schlessinger
Dr. Laura was the innovator of personal advice and tough love talk shows.
• Relationship content continues to be a hot-button topic in talk and music radio.
• Dr. Laura was one of the first personalities to expand her brand with a cross-media presence on television, print, and later online.
Garrison Keillor
The creator and host of A Prairie Home Companion, Keillor brought a unique mix of live performance, comedy, and narrative storytelling to public radio.
• Keillor was a captivating storyteller utilizing observational and self-deprecating humor.
• His humor was warm, inclusive, and rooted in shared human experiences like love, family, community, and personal quirks.
Innovative Personality Traits Takeaways
• Outstanding storytelling
• Personal character development
• Shared human experiences
• Likability
• Active listening
Next Week: Who Are The Top Music Radio Personalities of All Time? Find out next Sunday.
Photo by Samuel Regan-Asante on Unsplash
