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If you are heading out of the studio to broadcast a radiothon for St. Jude, your local charity, or at a theme park, consider this checklist as you pack your headphones. 1.    Plan [...]

Conflict is the driving force of storytelling. It creates tension, stakes, and emotional investment, keeping audiences engaged. Without conflict, a story lacks mystery, suspense, and “What will [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Highly acclaimed director Greta Gerwig, of Lady Bird, Little Women, and Barbie fame, says watching other directors, film genres, and artists helped her learn and define her style. As a radio or [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

In a coaching session with the DJ Walker Morning Show at Cumulus’ Kat Country Stockton, we brainstormed how to set up a story with an emotional hook about a mother who had a home salad bar for [...]

During a recent coaching session, the show host had an enlightening moment, realizing that teasing is the radio’s version of clickbait. Like its digital counterpart, teasing is a hook that draws [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Consider this scenario: two people meet at the mailbox for the first time. They engage in a conversation, but it’s unlikely they’ll delve into personal matters like my spouse is [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]