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Using only audio, great broadcasters and podcasters make listeners “see.” How can your show create more impactful theater of the mind when you have too many tasks and not enough time? A couple of [...]

Radio is the only entertainment medium that emphasizes prizes over programming. Games are more entertaining content than giveaways. Giveaways are a promotion and an interruption in content. [...]

Great production can help image a show’s brand, make benchmarks more memorable, and help pump up the excitement. But like any sharp-edged tool, production sometimes does more harm than good. Here [...]

One of the most popular and effective exercises I do with on-air personalities is the Ben and Jerry’s Exercise. It is based on a story I heard about Ben and Jerry’s ice cream and how they [...]

Years ago, I coached a talented morning radio host who loved performing his show in the studio but had near panic attacks when doing anything out of the studio. By chance, I had just finished [...]

“It’s not what happens to you but how you react to it that matters.”― Epictetus, Greek Stoic Philosopher There has been a lot of change this week, some good, some bad. You are going through [...]

I was burnt out, and I did not understand why. Many years ago, as a 24-year-old radio host and music director, I worked long days, nights, and weekends but could not finish the job. A nearby [...]

Do you ever feel bad about doing something poorly?Anything worth doing is worth doing poorly because doing it poorly is better than not doing it at all. We want perfection immediately. We avoid [...]

Legendary investor Warren Buffet once said, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.” A new [...]

Listeners form an emotional bond with on-air hosts, and when a show is successful, it feels much the same as an in-person connection.  An early step in deep relationships is learning a name. [...]