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By the first week of the new year, many people are already wobbling on their resolutions. Estimates point to about 20-25%. We’ve all been there. Additionally, many people use the [...]

When I was a kid, I asked so many questions that it drove my parents and older siblings crazy. They’d say, “Stop asking so many questions!” I never did, and I’m glad. Curiosity is one of the most [...]

There are times I sit down to jot down a few notes on a blog idea. An hour later, I look up to find that two pages are finished! We know this psychological state as “being in the zone” or “flow.” [...]

Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]

A recent Gallup Survey and The Hollywood Reporter’s Morning Consult poll reveal what most of us already sense: public trust in “the media,” radio, TV, and newspapers has hit another low. Only 28% [...]

I once worked with a PD who would ask after every idea in a planning meeting: “Do they care? Do they care? Do they care?” It drove the show nuts, but he was right. All content must be [...]

The most valuable asset you have as a talent isn’t your last Nielsen trend; it’s your brand. The most successful hosts extend their brand well beyond the studio. They launch podcasts, host live [...]

AI isn’t just changing the way we live; it’s changing the way we prep, produce, and perform on the air. The best radio shows don’t ignore it. They’re learning to work with it. We’re coaching [...]

Great content starts with great talent. Always has. But in today’s media landscape, especially in radio, talent matters more than ever. Radio isn’t just about music, contests, or promotions [...]

Pixar knows how to hook an audience. Within seconds, they pull you into the story. Why does this work? Because it gives us something to care about, quickly. Something’s at stake, and we’re [...]