Archives

Consultant Mark St. John and I learned, painfully, just how hard it is to replace a successful show when the legendary Mark & Brian left I-95 Birmingham for KLOS Los Angeles. We tried to do [...]

We don’t “sit down” with content the way we once did. Today, we consume ideas, information, and entertainment in short, fast, compressed moments, clips instead of complete narratives. We scroll. [...]

By the first week of the new year, many people are already wobbling on their resolutions. Estimates point to about 20-25%. We’ve all been there. Additionally, many people use the [...]

When I was a kid, I asked so many questions that it drove my parents and older siblings crazy. They’d say, “Stop asking so many questions!” I never did, and I’m glad. Curiosity is one of the most [...]

There are times I sit down to jot down a few notes on a blog idea. An hour later, I look up to find that two pages are finished! We know this psychological state as “being in the zone” or “flow.” [...]

Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]

A recent Gallup Survey and The Hollywood Reporter’s Morning Consult poll reveal what most of us already sense: public trust in “the media,” radio, TV, and newspapers has hit another low. Only 28% [...]

I once worked with a PD who would ask after every idea in a planning meeting: “Do they care? Do they care? Do they care?” It drove the show nuts, but he was right. All content must be [...]

The most valuable asset you have as a talent isn’t your last Nielsen trend; it’s your brand. The most successful hosts extend their brand well beyond the studio. They launch podcasts, host live [...]

AI isn’t just changing the way we live; it’s changing the way we prep, produce, and perform on the air. The best radio shows don’t ignore it. They’re learning to work with it. We’re coaching [...]