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Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]

A recent Gallup Survey and The Hollywood Reporter’s Morning Consult poll reveal what most of us already sense: public trust in “the media,” radio, TV, and newspapers has hit another low. Only 28% [...]

I once worked with a PD who would ask after every idea in a planning meeting: “Do they care? Do they care? Do they care?” It drove the show nuts, but he was right. All content must be [...]

The most valuable asset you have as a talent isn’t your last Nielsen trend; it’s your brand. The most successful hosts extend their brand well beyond the studio. They launch podcasts, host live [...]

AI isn’t just changing the way we live; it’s changing the way we prep, produce, and perform on the air. The best radio shows don’t ignore it. They’re learning to work with it. We’re coaching [...]

Great content starts with great talent. Always has. But in today’s media landscape, especially in radio, talent matters more than ever. Radio isn’t just about music, contests, or promotions [...]

Pixar knows how to hook an audience. Within seconds, they pull you into the story. Why does this work? Because it gives us something to care about, quickly. Something’s at stake, and we’re [...]

I’m still surprised how many big-market shows—some in top 20 cities like San Diego—aren’t consistently posting their content on demand. One show hasn’t posted audio since November. That’s a [...]

Let’s face it: your audience is in a big hurry. They’ve got short attention spans and a million options. If you’re not interesting, they’re gone. Think of attention as currency. Your job is to [...]

In Jockline Daily Friday, Kidd Kraddick Show cohost Kellie Rasberry said, “I got to where I am today with 90 percent of the credit going to Kidd Kraddick, who taught me the importance of being [...]