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In our pervasive world of screens, handwriting is fading into obscurity. But wait, is this a good thing? The research says no. Princeton and UCLA researchers Pam Mueller and Daniel Oppenheimer [...]

My friend, colleague, and Radio Hall of Famer Downtown Joe Bryant was a co-host on The Bob Rivers Show for 25 years at KISW, KZOK, and KJR Seattle. Joe is celebrating his 10th anniversary as the [...]

Knowing how your brain works sets you up for exceptional performance. Dr. John Medina’s book, Brain Rules, reveals scientific studies that directly apply to radio and podcast performers and [...]

The key question to creating sticky A-level content is, “Will the premise lead to stories, humor, conflict, drama, character reveals, or engaging listener interaction?” Avoid these premises if [...]

If you are heading out of the studio to broadcast a radiothon for St. Jude, your local charity, or at a theme park, consider this checklist as you pack your headphones. 1.    Plan [...]

Radio lost one of its most creative and inspiring personalities earlier this week. The Bob Rivers Show with Bob, Spike, and Joe dominated morning ratings in Seattle for 25 years. Before Bob and I [...]

Conflict is the driving force of storytelling. It creates tension, stakes, and emotional investment, keeping audiences engaged. Without conflict, a story lacks mystery, suspense, and “What will [...]

How did Microsoft measure goldfish’s attention span to be 9 seconds and humans’ to be 8? Well, they didn’t research goldfish attention spans. It turns out that’s a myth you’ve [...]

In our workshops, we define each player’s role on the show. We identify the mic order, who is the heart of the show, who is the lightning rod player, and so on. One of the most crucial [...]

Many high achievers in sports, business, and entertainment, such as Oprah Winfrey, Bill Gates, and Serena Williams, use mental visualization to enhance their performance and achieve success. The [...]