Marketing Radio in a Pandemic: 4 Survival Tips
“Marketing in a pandemic.” Sounds so tough it could be the next hot heavy metal band name. From appropriate messaging to budget and bandwidth stressors, our clients are asking how to market their [...]
Show vs. Station Social Media: Let’s Get Real
Social media often causes tension between station management and talent. While management understandably wants to build both station and show brands, talent has a tendency to focus on elevating [...]
Faq: How Do I Respond Publicly to Station Mandated Changes to My Show?
Q: Station management has made a change to your show— reducing the length of the show, moving your daypart, or a change to the co-host lineup. The decision was out of your control and you’re not [...]
25 Digital Innovations That Changed Radio
This is the most exciting time in history to be a radio personality. There are multiple platforms to communicate, interact, and extend your personality brand beyond your radio show’s base. [...]
8 Visual Marketing Tips for Radio (And Why You Should Care)
Online visual content is rapidly increasing, and text content is decreasing sharply. This shift is driven by consumer behavior. RLC digital specialist, Stephanie Winans reveals eight marketing [...]
A Guide to Sucking Less at Twitter: Show Twitter Who’s Boss… Finally.
Not only is Twitter an excellent platform to help build your personal brand, it is one of the best sources for show prep. The character limitation makes it more challenging to use than other [...]
Instagram’s New Algorithm: Upping Your Instagame
Over half of all social network users will be on Instagram by 2017. More than a third of mobile users are already on Instagram. Its user base is growing far faster than social network usage in [...]
Snapchat Basics 101
Is Snapchat really this generation’s TV? We’re not sure about that claim. But among Millennials, Snapchat is extremely popular and growing more so by the second. And like most social media, [...]
