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TREND 1: AFTERNOON IS THE NEW MORNING Talent has become radio’s greatest distinguisher against market competitors and in the expanding audio space. In less than a year, personality-driven [...]

I was a new PD at Q101 in Chicago in the early 80’s when I noticed a strange phenomenon. At 3 pm all of the radios in the offices switched over to (competitor) WLS-FM to hear Steve and Garry. [...]