Is your show underperforming in Nielsen because it airs live? Many hosts prefer doing a live radio show, which can sometimes hold a show back. Early radio was all live. There were great shows in [...]
When I was a 20-year old novice deejay at WMTY-AM in tiny Greenwood, South Carolina they said, “Never play two female artists back-to-back. It causes tune out.” Of course, that is not true and it [...]
