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Have you ever been frustrated tuning in to an interview and the host never says who they are talking to? Focus group listeners tell me it happens often on radio shows. Radio is in competition [...]

There are many differences in the listening experience to radio shows and podcasts. Podcasts are more of a time investment, whereas, radio shows are typically listened to in short spurts. [...]

Advertising trends relate directly to the mood and mindset of your radio audience. Before creating a Super Bowl commercial, major companies and advertising agencies spend mega dollars researching [...]