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Have you ever been to a party and gotten trapped with someone talking nonstop about themselves? Every other word is “I.” What a turnoff, and you want to escape. An article [...]

The most effective advertising is based on three primary components: Strategic Campaigns We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember [...]

Group brainstorming has long been a staple for radio shows, podcasts, sales teams, and marketing teams to generate innovative ideas. Major corporations the world over use some form of group [...]

There’s a cacophony of voices in the radio industry touting the importance of talent. Excellent that we’ve taken the first step by acknowledging that talent is radio’s ace for surviving and [...]

In the film industry, a logline is one or two sentences that explain the movie’s plot. To get the attention of producers, screenwriters must devise clear, concise, and captivating loglines. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

“Marketing in a pandemic.” Sounds so tough it could be the next hot heavy metal band name. From appropriate messaging to budget and bandwidth stressors, our clients are asking how to market their [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

President and COO of DMR Interactive, Andrew Curran is a frequent contributor to the RLC Content Ideas. This week he stresses the importance of identifying and super-serving heavy P1 [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]