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According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]

I encourage shows to repurpose their best content to attract more listeners. So, why do some major shows disagree? To gain more insight into the debate over repurposing content, I  talked [...]

Social media often causes tension between station management and talent. While management understandably wants to build both station and show brands, talent has a tendency to focus on elevating [...]

This is the most exciting time in history to be a radio personality. There are multiple platforms to communicate, interact, and extend your personality brand beyond your radio show’s base. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

All brands go through four distinct marketing life cycles, according to Theodore Levitt, a Harvard Economics professor and editor of the Harvard Business Review. He identified the stages of [...]