“94.1 WXXX, the ’90s to now with Jack and Jill in the morning. It’s sunny and 63 at 7:25.” You’ve heard a verbatim script like this hundreds of times. In addition to sounding [...]
Radio programmers have long believed contests persuade people to listen and listen longer. We are the only major medium still running them to encourage listening and to create awareness. The [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
“94.1 WXXX, the ‘90’s to now with Jack and Jill in the morning.” You’ve heard this dictated script hundreds of times. The problem is that air talent can be triggered to go on autopilot [...]
