Your Brand Speaks Louder Than Ratings
The most valuable asset you have as a talent isn’t your last Nielsen trend; it’s your brand. The most successful hosts extend their brand well beyond the studio. They launch podcasts, host live [...]
So Many Platforms, so Little Time
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
So Many Platforms, so Little Time
Busy media talent are dividing their time between on-air, social media, blog pages, website content, events, station concerts, and podcasts. Is it all worth it? Consider which of those tasks are [...]
Is Radio Dead?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Is Radio Dead?
“Radio is punching below its weight.” Entercom CEO David Field RLC digital specialist, Stephanie Winans says, “Unlike companies and brands in every other industry, radio thrives online by [...]
Show Sponsors: a Checklist
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Show Sponsors: a Checklist
US radio ad revenue is flat at best, some companies are losing money and 2018 could be another tough year. Today’s successful on-air talent is stepping up the initiative in assisting the sales [...]
