During a coaching session this week, I heard a familiar response about awards shows: “I stopped watching awards shows years ago.” It’s become a popular refrain for the media to trash awards [...]
“I don’t listen to radio.” You have probably noticed more people saying that in recent years. Sometimes, concerned broadcasters ask me about the uncertain future of AM/FM, and I [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
This week’s guest blog is from my friend and colleague, Mike Donovan. Mike is one of radio’s brightest talent coaches and program consultants. He demonstrates how personalities who [...]
When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t find a song or commercial, and for the life of me, I [...]
What are the characteristics you need to become a successful radio/podcast personality? That’s a question I get from people starting podcasts and from young people beginning their radio careers. [...]
The most effective advertising is based on three primary components: Strategic Campaigns We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
There’s an adage in the film and television business that “if we don’t care about the characters, nothing else matters.” That holds true for radio and podcast shows as well. The likability factor [...]
A young El Paso woman wrote to me about her first radio job. “I want to give it my all,” she said and asked my advice on what to read, learn and study. It has been 39 years since I stood where [...]