Is Your Content Sticking?
Most people have heard the saying it’s more important how you say something than what you say. In my experience, this is an easy concept to understand, but much harder to put [...]
Dead Air: Friend or Foe?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Dead Air: Friend or Foe?
When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t speak, I can’t find a song or commercial, and for the [...]
How To Stop Crying
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
One Secret to Two Huge Improvements
If you are a broadcaster, podcaster or a director, your work likely involves generating ideas and advising others on their development. You can get better at both with one change in attitude. It [...]
What Happens When You Quit Social Media?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Heavy Listeners Are as Important to Radio as Frequent Flyers Are to Airlines
President and COO of DMR Interactive, Andrew Curran is a frequent contributor to the RLC Content Ideas. This week he stresses the importance of identifying and super-serving heavy P1 [...]
