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Endorsements from trusted radio and podcast personalities can have as much, or even more, impact than a personal recommendation from a friend. When endorsements work, they deepen the host’s [...]

Evaluating the competition is one of the most underused growth tools for radio shows. Many teams either ignore competitors or pay attention only when the ratings come out. But when done [...]

When I was a young PD, some managers would urge me to conceal ratings from talent. Most often, because when ratings were high, they didn’t want talent letting them go to their head, or worse, [...]

Here’s one sentence that changed the path of my life: “Manage internally before managing others.”  That was wisdom from Dr. Holly Latty-Mann, president of The Leadership Trust years ago at Wake [...]

What’s the most dangerous thing that can happen to a successful show? It’s comfort and familiarity. Not trying anything new or going anywhere unfamiliar. It’s walking through your day, half [...]

One of the best growth tools you have is simple: listen back to your own show. Sometimes it’s cringy, sometimes it’s inspiring. Guest segments, even with big stars, often tank in PPM. They can [...]

Personality radio shows often believe they’re in the content business.They’re not. They’re in the emotional experience business. Portland, ME morning ace, Blake Hayes at Coast 93.1, shared an [...]

The Jamie & Danny Show was a forced marriage between Jamie White and Danny Bonaduce at Star 98.7 in Los Angeles in 1999. Despite early ratings success, the show lacked contrast. Jamie and [...]

What if the Alex Pretti shooting in Minneapolis happened in your listening area? How would you handle this on a music station morning show that doesn’t talk politics? That was the question KDWB [...]

Consultant Mark St. John and I learned, painfully, just how hard it is to replace a successful show when the legendary Mark & Brian left I-95 Birmingham for KLOS Los Angeles. We tried to do [...]