Fewer Words in Ads = More Power
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The Most Impactful Advertising
The most effective advertising is based on three primary components: Strategic Campaigns We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember [...]
Emotion Is the Key
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Podcast Dos & Dont’s From Research
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Not Build Podcast Audience
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The Music DJ Is in Peril
There are some amazing personalities generating compelling radio and creating fans, but if you drive coast to coast you will find that they are the exception — at a time when FM needs to be [...]
Dirty Secrets from Your Industry
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Goodbye Organic Reach on Facebook
With the ongoing demise of organic reach on Facebook by station brands, Andrew Curran with DMR/Interactive offers a way to repurpose the time that has been spent creating Facebook posts. Randy [...]
Is Radio Dead?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Is Radio Dead?
“Radio is punching below its weight.” Entercom CEO David Field RLC digital specialist, Stephanie Winans says, “Unlike companies and brands in every other industry, radio thrives online by [...]
