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Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]

Pixar knows how to hook an audience. Within seconds, they pull you into the story. Why does this work? Because it gives us something to care about, quickly. Something’s at stake, and we’re [...]

Let’s face it: your audience is in a big hurry. They’ve got short attention spans and a million options. If you’re not interesting, they’re gone. Think of attention as currency. Your job is to [...]

FREQUENTLY ASKED QUESTIONS Three of the most common questions Jeff and I are asked by talent and management are regarding stop-sets, meeting with talent, and when to run features. The hot topic [...]

How did Microsoft measure goldfish’s attention span to be 9 seconds and humans’ to be 8? Well, they didn’t research goldfish attention spans. It turns out that’s a myth you’ve [...]

Even the best computer programs have occasional upgrades to fix a few bugs; the same goes for radio and podcast programs. Here are five small but significant upgrades to consider for your show. [...]

In the late-80s, Mark St. John (Leighton Group Director of Programming) and I collaborated to build a new morning show for I95 Birmingham. We had a fun and lively dinner with two talents meeting [...]

Last week in Atlanta, I was coaching a team on the importance of starting a show, speech or presentation with an immediate knockout punch. A military veteran shared his version of the same idea, [...]

Your audience is in a damn big hurry. Consider these recent media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song is now 3:33. In [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]