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I once worked with a PD who would ask after every idea in a planning meeting: “Do they care? Do they care? Do they care?” It drove the show nuts, but he was right. All content must be [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Radio hosts have pulled back from live calls in recent years, mostly because of texting and social media posting. Reading listener comments is good for engagement, but it’s not the best way to [...]

By Mike Donovan Personality radio isn’t just about clever benchmarks, trending stories, or the latest celebrity drama. It’s about belonging. Listeners don’t want to feel like they’re on the [...]

Pixar knows how to hook an audience. Within seconds, they pull you into the story. Why does this work? Because it gives us something to care about, quickly. Something’s at stake, and we’re [...]

I’m still surprised how many big-market shows—some in top 20 cities like San Diego—aren’t consistently posting their content on demand. One show hasn’t posted audio since November. That’s a [...]

Let’s face it: your audience is in a big hurry. They’ve got short attention spans and a million options. If you’re not interesting, they’re gone. Think of attention as currency. Your job is to [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Storytelling is essential for connecting emotionally with your audience. It makes content more memorable, engages listeners, and encourages active listening. When we hear a good story, we go from [...]