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As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

In a coaching session with the DJ Walker Morning Show at Cumulus’ Kat Country Stockton, we brainstormed how to set up a story with an emotional hook about a mother who had a home salad bar for [...]

During a recent coaching session, the show host had an enlightening moment, realizing that teasing is the radio’s version of clickbait. Like its digital counterpart, teasing is a hook that draws [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Consider this scenario: two people meet at the mailbox for the first time. They engage in a conversation, but it’s unlikely they’ll delve into personal matters like my spouse is [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to [...]

Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:15. In [...]

Today’s audiences are quickly moving away from traditional over-the-air broadcasting towards streaming and on-demand. Here are a couple of recent headlines. On-Demand Audio Passes Linear Audio [...]

Imagine reading this article without punctuation. A solid wall of words strung together with no periods, question marks, or paragraphs would quickly make it difficult to comprehend what you’re [...]