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As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]

Advertising trends relate directly to the mood and mindset of your radio audience. Before creating a Super Bowl commercial, major companies and advertising agencies spend mega dollars researching [...]

With the ongoing demise of organic reach on Facebook by station brands, Andrew Curran with DMR/Interactive offers a way to repurpose the time that has been spent creating Facebook posts. Randy [...]

With radio and television hosts, even online producers, being fired or suspended over questionable comments made on-air and online, there’s been a lot of talk lately as to “where is [...]

If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]