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The Randy Lane Company has always believed that the future of radio is talent. We also believe storytelling that includes humor, drama and intrigue are the key ingredients for successful shows. [...]

In last week’s Content Ideas, we stressed the importance of drama to generate ratings. Here are four effective ways to create drama in your show. Storylines One of the best ways to engage [...]

Now that the cume is slowly returning to morning drive, don’t let them leave! We’ve experienced constant change during Covid, and listeners are unlikely to make another change and switch [...]