Dead Air Is Good
When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t find a song or commercial, and for the life of me, I [...]
Emotion Is the Key
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Star in Your Client’s TV Commercial
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Dead Air: Friend or Foe?
When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t speak, I can’t find a song or commercial, and for the [...]
New Trends in Podcasting for Broadcasters
When is the last time you attended a convention with over 2000 attendees? At Podcast Movement 2018 in Philadelphia this week, my hand cramped from writing down pages and pages of new ideas. Here [...]
The Most Effective Marketing Is Free!
Is it more impactful to run ten second talent-voiced teases for tomorrow morning’s show or to play brief clips of great audio from the show? Clips from the show are a hundred times more [...]
Ship Your Pants!!!…Right Here???
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
