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Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:15. In [...]

The most effective advertising is based on three primary components: Strategic Campaigns We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:17. In [...]

There are some amazing personalities generating compelling radio and creating fans, but if you drive coast to coast you will find that they are the exception — at a time when FM needs to be [...]

O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]

Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

If you listen to drive time radio across the US and Canada, you notice that most entertainment segments air before commercials and only a produced station ID or jingle [...]

Q: In mornings, is it better to stop for commercials less often with longer stops or more often with shorter stops? A: Since the inception of PPM, conventional wisdom has been to stop less often [...]