Last week’s blog on contesting drew a polarized response. We are not saying abandon contests; we advise radio stations to avoid designated caller and text contests that only engage the small [...]
Radio programmers have long believed contests persuade people to listen and listen longer. We are the only major medium still running them to encourage listening and to create awareness. The [...]
It is almost a cliché, that radio stations do contests and give away stuff. Unless you work for an NPR affiliate or the CBC, you were probably indoctrinated into the philosophy of contesting on [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
