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As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]

Pixar knows how to hook an audience. Within seconds, they pull you into the story. Why does this work? Because it gives us something to care about, quickly. Something’s at stake, and we’re [...]

Randy Lane and Mike Donovan Imagine people so passionate about a grocery store that they joyfully stand in long lines anticipating the opening of a new one, and get tattoos to show their loyalty. [...]

Knowing how your brain works sets you up for exceptional performance. Dr. John Medina’s book, Brain Rules, reveals scientific studies that directly apply to radio and podcast performers and [...]

Music radio has been profoundly shaped by several trailblazing personalities who took risks and introduced new approaches to high-profile shows. This list is based on the personalities who made [...]

I just finished watching the Ken Burns documentary Leonardo da Vinci, streaming on PBS. My greatest takeaway was how similar this Renaissance man was to Steve Jobs. Da Vinci and Jobs were [...]

During a recent coaching session, the show host had an enlightening moment, realizing that teasing is the radio’s version of clickbait. Like its digital counterpart, teasing is a hook that draws [...]

Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to [...]