In the first two seasons, Ted Lasso was a cultural and ratings sensation. It singlehandedly boosted Apple TV’s subscription rate. The show won a ton of Emmys, and the main characters were doing [...]
According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]
Each time a wildly popular television show ends, there is a negative response in the US stock market. The stock market declined after the finales of Seinfeld, The Cosby Show, and Friends. Why is [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Innovation distinguishes between a leader and a follower. – Steve Jobs MARKETING LIFE CYCLES – PART 2 By Randy Lane STAGE 3: Maturity/Success Success can be dangerous. When brands become [...]