The most valuable asset you have as a talent isn’t your last Nielsen trend; it’s your brand. The most successful hosts extend their brand well beyond the studio. They launch podcasts, host live [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
In the late-80s, Mark St. John (Leighton Group Director of Programming) and I collaborated to build a new morning show for I95 Birmingham. We had a fun and lively dinner with two talents meeting [...]
All brands go through four distinct marketing life cycles, according to Theodore Levitt, a Harvard Economics professor and editor of the Harvard Business Review. He identified the stages of [...]
