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Listeners form an emotional bond with on-air hosts, and when a show is successful, it feels much the same as an in-person connection.  An early step in deep relationships is learning a name. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

A regional vice president asked, “How long will it take for a new, local show to deliver ratings?” I said, “It typically takes 12 to 18 months before you start seeing initial [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The secret to success is getting listeners to come back to your show. Serial content gives listeners a specific reason to continue listening in the moment or to revisit your show tomorrow. The [...]