Archives

When I’m listening to a radio show or podcast that rolls on too long with a monologue or back-and-forth dialogue, my mind wanders. Before I know it, I’m checking scores on ESPN. It happens to [...]

Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]