There are many differences in the listening experience to radio shows and podcasts. Podcasts are more of a time investment, whereas, radio shows are typically listened to in short spurts. [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
We want it and we want it now! By measuring listening behavior, PPM reflects the nature of today’s culture- we want instant gratification. It has proven what we already knew- that you have [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Pushing for more tune-ins is the key to getting higher ratings, especially in PPM. There are two ways to build Time Spent Listening (TSL), which are vertical and horizontal teasing. While more [...]
