Had No Idea They Were Famous
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Storystalking
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Radio and the Loneliness Epidemic
A study by PLOS Medicine reports that loneliness is comparable to smoking 15 cigarettes a day. “Americans are more lonely and socially disconnected than ever, and their isolation poses a serious [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
Who Talks More or Less on Your Show?
On a multi-person show, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an under-appreciated [...]
Timing Your Negotiation
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Create a Radio Demo Package
The new year has not been a happy one for many air talents and programmers. Many of you were let go AND you were doing a good job. I know how much that sucks because it happened to me with Viacom [...]
Who Talks More or Less on Your Show?
On a multi-person broadcast or podcast, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an [...]
Change Happens. Be Prepared.
There have already been several format flips in the Entercom and CBS merger, and with change comes opportunity for talented air personalities. Whether you’re looking to move up, or you’ve been [...]
Change Happens. Be Prepared.
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
