What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Last week, Randy Lane wrote that the key to competing against Spotify for in-car listening is personalities. “Focus on branding your high performing morning and afternoon shows, and do so as [...]
The FCC just eliminated the main studio rule, which stipulated that American radio and television stations must keep a main studio close to their city of license. Look for more local studios to [...]
Each time a wildly popular television show ends, there is a negative response in the US stock market. The stock market declined after the finales of Seinfeld, The Cosby Show, and Friends. Why is [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Storytelling, drama, and conflict related to an important incident creates killer content. A great example is War Of The Roses. War Of The Roses is a common multiple-segment benchmark on numerous [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Listeners on music stations not only accept interaction and commentary during news reports, they prefer it. Even on news talk morning shows, round robin news segments. like you see on CNN, score [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]