If you are heading out of the studio to broadcast a radiothon for St. Jude, your local charity, or at a theme park, consider this checklist as you pack your headphones. 1. Plan [...]
Since COVID-19, local content has continued to grow in popularity among all radio listeners. Jacobs Media’s Tech Survey reveals that local among women and millennials is even more vital. [...]
The importance of radio’s local orientation has surged since 2016 according to Jacobs Media’s 2019 tech survey. You don’t want to be local just to be local. Be sure local content is relevant to [...]
