What Brand Emotion Do You Own?
Jimmy Fallon says he spent years chasing a dream that wasn’t his. After his first stint at SNL, his goal was to become a movie star. He made two movies that bombed. Then he had a realization. “I [...]
Feelings Over Facts
In a recent discussion, Service Broadcasting Head of Content and syndicated show DeDe in the Morning General Manager, George “Geo” Cook, coined the phrase, “Feelings over Facts.” It [...]
Starting a New Show In 2022
In the late-80s, Mark St. John (Leighton Group Director of Programming) and I collaborated to build a new morning show for I95 Birmingham. We had a fun and lively dinner with two talents meeting [...]
New Show Checklist
According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]
2021 Trends and Talking Points
As you prepare your show for the first week of the new year, here are several cultural trends and talking points to relate to your content. 2020 and 2021Trends Giving was up sharply in [...]
Rx for Listeners: Comfort and Comedy
As we continue to adjust to “sheltering in place” and wearing masks, the two top trending news topics are the controversy over reopening states and passing stimulus packages. However, the two top [...]
