Content Treatment Rx
You would have to be doing a complete digital detox the past couple of weeks to not know that Queen Elizabeth II passed. The TV coverage alone was pervasive and repetitive. Coverage on [...]
The Disruptors
Routines are useful, but the downside is they can create rote behavior. In real life, breaking news, a loud noise, or the ping of an incoming text disrupts our patterns and forces us to pay [...]
It Is Not the Thing
Comedian Jay Leno collects cars. Here are three cars that Leno owns today. Which will you remember three weeks from now? 1968 Mercedes 1933 Bugatti 1955 Buick Roadmaster — the car Jay lived [...]
What Are Your Listeners Watching?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
When Big Stars Are Not so Big
How much entertainment news are you airing? We are advising clients to consider pumping the brakes on that content. Showbiz gossip was once an “A” benchmark for most shows but too many B-list [...]
Male Breakthrough Benchmarks
What’s the magic bullet for male-targeted radio shows and podcasts? Since we recently identified the one-two punch that propels ratings for female-targeted shows, several hosts have asked us that [...]
The One-Two Punch to Steller Female Ratings
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The Best Games We’ve Heard Lately
A frequent question from radio and podcast hosts that we coach is, “Have you heard any entertaining games lately?” The answer is YES! Before boring the audience with another “be caller nine now” [...]
10 Trends Impacting Morning Radio
Last week, I had fun attending the Country Radio Seminar (CRS) in Nashville. Several people ask for a recap of my presentation. Here you go! Randy 1. America Wants to Escape The negative, bad [...]
Ramp up Your Phone Action!
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
