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I’m still surprised how many big-market shows—some in top 20 cities like San Diego—aren’t consistently posting their content on demand. One show hasn’t posted audio since November. That’s a [...]

FREQUENTLY ASKED QUESTIONS Three of the most common questions Jeff and I are asked by talent and management are regarding stop-sets, meeting with talent, and when to run features. The hot topic [...]

Whether it is your career or your life, measure whatever you want to improve. Use my flabby, overweight self as an example. At age 54, my lifelong strategy of exercising off happy excesses [...]

Q: In mornings, is it better to stop for commercials less often with longer stops or more often with shorter stops? A: Since the inception of PPM, conventional wisdom has been to stop less often [...]

Conventional PPM wisdom says interviews are death. Many shows even have a no interview rule. It’s true that even star interviews often tank in Nielsen. BUT, before you totally scrap interviews [...]

The Randy Lane Company has long been proponents of testing content and show teams before they go prime time. This process can predict hits and misses, and enables talent to safely free-wheel and [...]

In 1972, the head of CBS television hated the most popular show on his own network. All in the Family was a controversial sitcom about bigot Archie Bunker. CBS president William S. Paley turned [...]

“Try watching The Exorcist with the sound muted. It’s not nearly as scary.” – Bob Lawrence, VP Programming Saga Communications. We love music beds when they are used intentionally. However, [...]

Great production can help image a show’s brand, make benchmarks more memorable, and help pump up excitement. But like any sharp-edged tool, production sometimes does  more harm than good. Here [...]

The vast majority of radio listening takes place in autos and online at work in both PPM and diary markets. Andrew Curran, President and COO of DMR Interactive zooms in on how to  connect your [...]