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Whether it is your career or your life, measure whatever you want to improve. Use my flabby, overweight self as an example. At age 54, my lifelong strategy of exercising off happy excesses [...]

Q: In mornings, is it better to stop for commercials less often with longer stops or more often with shorter stops? A: Since the inception of PPM, conventional wisdom has been to stop less often [...]

Conventional PPM wisdom says interviews are death. Many shows even have a no interview rule. It’s true that even star interviews often tank in Nielsen. BUT, before you totally scrap interviews [...]

The Randy Lane Company has long been proponents of testing content and show teams before they go prime time. This process can predict hits and misses, and enables talent to safely free-wheel and [...]

In 1972, the head of CBS television hated the most popular show on his own network. All in the Family was a controversial sitcom about bigot Archie Bunker. CBS president William S. Paley turned [...]

“Try watching The Exorcist with the sound muted. It’s not nearly as scary.” – Bob Lawrence, VP Programming Saga Communications. We love music beds when they are used intentionally. However, [...]

Great production can help image a show’s brand, make benchmarks more memorable, and help pump up excitement. But like any sharp-edged tool, production sometimes does  more harm than good. Here [...]

The vast majority of radio listening takes place in autos and online at work in both PPM and diary markets. Andrew Curran, President and COO of DMR Interactive zooms in on how to  connect your [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Talent wants to play less music, management wants to play more. Does your station run into this dilemma? How do you resolve it? How much music to play in the morning is one of the most common [...]