Programming Advice From a Billionaire
What if broadcasters treated programming like an investment instead of an expense? Billionaire and financial guru Warren Buffett would say that an investment is money spent to make money and that [...]
Updating Your Station Brand
Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]
When You Hate Your Own Show
In 1972, the head of CBS television hated the most popular show on his own network. All in the Family was a controversial sitcom about bigot Archie Bunker. CBS president William S. Paley turned [...]
Ramp up Your Phone Action!
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Life After the Main Studio Rule
The FCC just eliminated the main studio rule, which stipulated that American radio and television stations must keep a main studio close to their city of license. Look for more local studios to [...]
Three Ways Audio Impacts Ratings
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Three Ways Audio Impacts Ratings
When I asked Brian Phillips (President, CMT Networks and previous award winning radio programmer) his perception of radio after being in television for several years, his response surprised me. [...]
Planning Now for Maximum Fall Ratings Later
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Items for Your Late August To-Do List
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Using Comedy Clips As Closing Bumpers for Relationship Topics
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
